E-Commerce News: M-Commerce

Google Tries Milking Mobile YouTube for Ad Money

Tuesday - August 19, 2008

Search engine giant Google has begun testing video ads on its mobile version of YouTube in the U.S. and Japan. The move is an attempt by the Mountain View, Calif.-based search engine to monetize YouTube's video ad potential. Google bought YouTube for $1.65 billion in October 2006. The move is typical for Google, reflecting its penchant for experimentation, said Laura Martin, an analyst with Soleil Media Metrics. "They're being aggressive because they're looking for the killer app for video ads. They're just trying a lot of different things." [More...]

How the Weather Channel Tested the Wind on Site Design Variables

Thursday - July 31, 2008

You just launched a new interactive ad campaign and corresponding landing page. You discussed the page design with your team. You know your customers. You've built out the landing page to meet their expectations and be consistent with the campaign. All done, right? Businesses undercut the potential success of their online campaigns all the time. [More...]

Can Qualcomm and Nokia Patch Up Their Differences?

Tuesday - July 29, 2008

Now that mobile tech titans Nokia and Qualcomm have ended a series of long-standing patent disputes, Qualcomm chief executive Paul Jacobs says he sees "opportunities across the board" for cooperation with his company's former foe. The settlement, announced July 23, put to rest the companies' disputes over IP and royalties. The ink had barely dried when Jacobs told managers they were entering a new era. [More...]

Moving to the Mobile Web

Saturday - June 28, 2008

Wait. Scroll. Scroll. Tap-tap. Wait. Wait. For many years, that was the typical experience of someone surfing the Web using a mobile phone or PDA, at least in the U.S. Although some content providers offered stripped-down versions of their sites specially designed for mobile users, most did not. [More...]

New Publicis Groupe Program to Shoot Ads at Web, Mobile Channels

Thursday - June 26, 2008

Yahoo has inked a deal with Publicis Groupe's newly announced VivaKi Nerve Center that will provide clients of the France-based communications company with more targeted and personalized advertising options to maximize global opportunities for mobile ads, the companies announced Wednesday. The new initiative also seeks to improve efficiency in the way ads are purchased and sold online. [More...]

Payment System Uses Voice Print as Signature

Monday - June 23, 2008

The Voice Commerce Group has announced the development of a banking system that will enable the use of biometrics-based "voice signatures." "Voice Transact uses a voice biometric to pull together the retail and Internet banking sectors of the market, and will also open up the mobile payments market," VCG chief executive Nick Ogden said. [More...]

iPhone App Store: A Beacon for Mobile Devs?

Tuesday - June 17, 2008

Call it the iPhone economy. Apple's soon-to-open online App Store has triggered a scramble among software developers to write business plans aimed at making money off Apple's iPhone, a mini-computer that doubles as a phone. "I'm seeing an excitement among mobile developers that I've never seen before," said Sam Altman, chief executive and cofounder of Mountain View, Calif.-based Loopt. [More...]

New E*Trade App Lets BlackBerry Users Wheel and Deal

Thursday - June 5, 2008

In a move aimed at keeping its customers connected -- and encouraging them to trade more often -- E*Trade on Thursday launched a mobile service customized for Research in Motion's BlackBerry device. E*Trade Mobile Pro will offer the same user interface, security features and banking and trading services as the E*Trade Web site exclusively on BlackBerry smartphones. [More...]

comScore Builds Up Mobile Metrics Muscle With Acquisition

Thursday - May 29, 2008

Internet research firm comScore has acquired M:Metrics, a top provider of mobile user data, for $44.3 million and 50,000 stock options. The deal extends comScore's measurement and research reach beyond the traditional Internet channels to include a family of mobile measurement products and services aimed at helping marketers pinpoint their advertising spending and identify trends. [More...]

Microsoft: Global Smartphone Adoption Could Push Windows Mobile Sales 50 Percent

Tuesday - May 27, 2008

Microsoft believes it can grow the market for its Windows Mobile operating system by at least 50 percent in each of the next two years as the market for smartphones explodes globally. The company could sell as many as 20 million copies of Windows Mobile during the soon-to-end fiscal year, almost double the 11 million it shipped last year, Eddie Wu, Microsoft's managing director of OEM embedded devices in Asia, reportedly said. [More...]

Microsoft Unveils Sweeping Mobile Advertising Effort

Wednesday - May 21, 2008

Bidding to grab an early share of the rapidly growing mobile advertising market, Microsoft on Tuesday announced a broad initiative to drive both display and search ads on mobile devices. The software giant will immediately make available display advertising on its Windows Live for mobile platform and will soon roll out plans to serve advertising within its Live Search Mobile offering. [More...]

CinemaNow: The Phone Is the Box Office, Not the Theater

Tuesday - April 29, 2008

The online delivery of movies and TV content is encumbered by a tangle of digital rights management, copyright and technological issues. The cell phone's proper place in the whole landscape is one of many difficult questions the industry's trying to sort out. With its new offering, CinemaNow proposes that the cell phone work as a sort of portable box office. [More...]

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