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Many business owners believe they have done their best by releasing a mobile website or online store. However, more goes into creating a riveting online shopping experience that attracts the right customers, converts casual browsing to sales, and engages shoppers long term so they are drawn to an e-...

Amidst this year's back-to-store shopping trend, as large companies try to work through e-commerce mishaps, musical instrument and pro-audio retailer Sweetwater has seen an increase in online sales. The company attributes much of its success to top-of-the-line experiences both online and through its...

Some businesses are tackling the changes in e-commerce head on, while others are simply getting left behind. For these laggard retailers, the message is clear: customers are no longer in your stores, but instead your store is their world, regardless of channel.

E-commerce marketing isn’t about choosing paid advertising over an inbound strategy. Instead, businesses should use the two to work in conjunction. In other words, paid media is putting the fuel on the fire — inbound is the steady burn.

Inflation may be forcing many Americans to reduce their discretionary spending, but shopping still appears to be strong among the luxury set.

Fluid Commerce, an e-commerce transactions platform, eliminates the need for credit cards, bank accounts, and third-party processors. The patented technology works within and across e-commerce networks, including the metaverse, digital games ecosystems, the sharing economy, and super apps.

Building a winning journey is about meeting consumers at the right place, with the right content, the right number of times to drive conversions. How can they do this? Here's how.

As merchants begin to adopt crypto payments, currency preference will be an important factor. Both customers and merchants have expressed a desire to transact with the highest market cap currencies and stablecoins which are less volatile and offer increased scalability.

By continually crawling a website and acting like an actual user, an automated CSP approach can effectively evaluate scripts, data and what they’re doing — all before it’s too late.

Got Crypto? Make sure you own and have access to it in a secure digital stronghold. Having self-custody of your crypto keys and managing your digital assets can help stave off digital bankruptcy or loss through theft.

New research from Atlas VPN shows that cloud-native exploits on major cloud service providers (CSPs) declined during the first four months of 2022. Cloud-native exploits dropped by 25%, from 71 exploits in the first four months of 2021 to 53 exploits in the first four months of this year, Atlas rese...

Buyer personas — also known as customer, audience, or marketing personas — although fictional, rely on research-based insights collected from prospective customers.

The surge in mobile ad spending in addition to device usage has led to a wave of criminal activity called mobile ad fraud. Let’s talk about exactly what mobile ad fraud is, the various types of mobile ad fraud to look out for, and three ways to help prevent mobile ad fraud from taking place at you...

Not every industry has kept up with the evolution of cloud technologies brought forth by digital transformation. A prime example is the real estate industry. Overall, the real estate sector has been slow to digitize operations and move to the cloud; leaving agents, brokers and their clients underser...

The state of Florida has amended its Telemarketing Act, creating what is being called the “Mini-TCPA.” Florida’s new law changes electronic and telemarketing in significant ways — even if you’re not in Florida.