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The surge in mobile ad spending in addition to device usage has led to a wave of criminal activity called mobile ad fraud. Let’s talk about exactly what mobile ad fraud is, the various types of mobile ad fraud to look out for, and three ways to help prevent mobile ad fraud from taking place at you...

Not every industry has kept up with the evolution of cloud technologies brought forth by digital transformation. A prime example is the real estate industry. Overall, the real estate sector has been slow to digitize operations and move to the cloud; leaving agents, brokers and their clients underser...

The state of Florida has amended its Telemarketing Act, creating what is being called the “Mini-TCPA.” Florida’s new law changes electronic and telemarketing in significant ways — even if you’re not in Florida.

The social media platform for professionals was in the crosshairs of 52 percent of all phishing scams globally in the first quarter of 2022. This is the first time that hackers leveraged LinkedIn more often than any tech giant brand name like Apple, Google, and Microsoft.

E-commerce expansion can take several paths based on finding new sales channels and reaching new or less saturated consumer bases globally. Optimizing shipping and fulfillment strategies as businesses scale can further streamline inventory management while meeting customers where they are.

In the current cross-industry scamper among enterprises migrating to clouds, no clear winners have yet to emerge in the race for market share among the hyperscale public cloud providers. Automated cloud migration company Next Pathway on April 20 unveiled a new report with key data on the overall sta...

Plugins or other software dependencies can inadvertently or maliciously introduce vulnerabilities or data leaks that can expose e-commerce site users to risk.

Non-fungible tokens, or NFTs, are still a relatively new movement in digital consumerism. However, their impact has already created a long-lasting effect that will transform the e-commerce market in the years to come.

One of the world’s wealthiest business moguls is putting his cash where his social media beliefs are. Twitter on Monday announced it entered into a definitive agreement for Elon Musk to purchase the social media platform for some $44 billion.

Expect to see a permanent evolution of brick-and-mortar retail omnichannel shopping in 2022. This milestone will effect retailers and shoppers alike. Consumer in-store spending is down, inflation is skyrocketing, and several other factors that developed under the pandemic are contributing to a sea c...

The simplest way to define the difference between customer success and what many companies call customer service is that customer success is about taking care of your customers by providing proactive guidance to help them achieve their desired business outcomes.

It's no secret that consumers flock to Amazon for their online shopping needs; last year, the e-commerce giant accounted for more than 40 percent of all digital revenue, while overall sales have grown year after year. Let's look at three questions every brand should ask to help determine if selling ...

Regardless of supply chain status, it is important for businesses to ensure their consumers know when to expect their products to be available or risk losing loyal customers. This can be accomplished in many ways.

Nowadays almost anyone can launch a business online. If you have a great product and an effective marketing strategy, you're on track to build a large customer base and make profits. At some point you might need to carry out a valuation of your business. Let's explore what that involves.

Many financial services are already in the marketplace preparing for what has been classified as a cashless society. The push for this transition is not only coming from germ-fearing shoppers and front-line store workers. Businesses are also driving the trend to pay without paper money.