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Regardless of all the buzz and activity around crypto, some demographics are still just not ready to veer away from what's familiar. Even though there is apprehension, many still understand that things are changing and that they must get on board or be left behind. For those who are not prepared for...

A move by Equifax to enable buy now, pay later vendors to report their customers' "pay-in-four" loans to the credit rating agency could dampen consumer enthusiasm for the popular payment method.

The digital wallet of the future is not about just storing the picture of a document, it's also about ensuring that scanned documents are valid and provides assurances that it has been issued by a verified source. Therefore, identity proofing must be the cornerstone of any digital wallet.

During the first two years of the global pandemic, U.S. consumers spent US$1.7 trillion online, $609 billion more than the previous two years, according to an economic report released Tuesday by Adobe. More spending is to come in 2022, with Adobe forecasting shoppers will spend more than $1 trillion...

Shopping cart and checkout abandonment occurs millions of times daily for online retailers. Let's cover how to measure and improve these e-commerce abandonment issues using 'cartalytics'.

Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. However, according to a report on the growing adoption of social advertising, brands need to employ automation strategies to replace traditional manual steps and add multi-platfo...

The ongoing tech real estate boom shows vendors planting their flags in smaller cities where home prices are more affordable, and commuting is less a gladiatorial sport. Studies suggest that much of the higher salaries people command in big cities gets eaten up in housing costs, so moving to smaller...

A surge in the use of the new marketing channel called social commerce requires online retailers to adapt their selling strategies to succeed. For that new marketing platform to get results for sellers, however, brands must recognize that traditional e-commerce and social media marketing are not the...

For many newcomers to crypto investing the learning curve can be steep. There may be hesitancy if people do not feel comfortable with the level of security on a given crypto platform. Accordingly, there needs to be a level of trust built by the platforms to ease the minds of people just getting star...

Amid the twists and turns coming out of 2021, we've seen some overarching e-commerce-related themes -- from changes in consumer privacy, to the growing prevalence of rewards incentives, to the changing role of financial services providers -- that companies should take note of as we move head in 2022...

The concept of bringing shared environments together gives new life to some tired old marketing strategies. It also suggests exactly where Facebook and the marketing industry plan to go. The E-Commerce Times discussed with Wyng CEO Wendell Lansford how metaverse technology will impact brands and the...

Market watchers expect social commerce to grow exponentially over the next few years. As businesses prepare their strategies to move forward in 2022, they should consider the impact of these five important social commerce trends.

EXPERT ADVICE

Managing Google’s Algorithm Updates

With the majority of searches happening on Google, updates to how Google is serving results could put a complete halt to new customer acquisition, leads, sales, and ultimately revenue. Here are some ways your business can best manage the latest core update to Google's algorithm.

While retailers aren't happy with rising return rates, in the current environment, they are a reflection of success. "When you have the kind of growth we've seen in the online channel, that's how you get an overall high return rate," Peter Madden, a director in the retail practice of AlixPartners, a...

EXPERT ADVICE

4 Tips To Attract a Younger Customer Base

Attracting and engaging with a younger target audience is no longer optional; it is an essential marketing goal. The big question is: how to do it? Marketers and online retailers who have found useful answers to that question shared their insights with the E-Commerce Times.


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