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The marketing technique called clienteling is used by retail workers to establish long-term relationships with key customers. When applied to e-commerce, the practice is based on having access to data about their preferences, behaviors, and purchases. A relatively new variation of this concept is di...

Supply chain issues have haunted businesses during the past several months. Given the status of the pandemic and other challenges, they probably won't be resolved any time soon. We spoke with several experts to get their perspective on what's going on with supply chains and how online sellers can ad...

It is safe to say that all e-commerce platforms should feature trendy product offerings, crawlable and mobile-friendly site architecture, and ensuring 24/7 customer service. But above all else, having a strong on-site search could be one of the biggest factors in retaining customers and boosting rev...

As the New Year rolls in, consumers are strengthening their voices to tell brand marketers how they support can win more of their dollars. Their message is clear: make your purpose about more than corporate profit.

Shopping on social media platforms is growing at a torrid pace -- three times faster than traditional e-commerce platforms. Most of that growth will be driven by Gen Z and millennial shoppers.

Not everyone who knows how to code software gets rich quickly, if at all. But extra money can be generated from software coding as passive income from side projects or independent distribution of mobile apps and more.

Bot activity at websites is skewing marketing analytics and costing businesses millions annually, according to a study by bot detection and mitigation firm Netacea. The company maintained in its report that the skewed analytics problem is as costly to businesses as click fraud, which costs businesse...

Product returns are an unavoidable part of running an e-commerce business. They can't be eliminated, so offering the option to return items can be a vital part of a business's strategy. As the adage goes: "If you have too few returns, you're not selling enough." Still, most e-commerce businesses wou...

Concerns over supply chain snags, delivery delays and a yearning for a return to normal are influencing consumer shopping habits this holiday season. "The biggest change this year is that shopping has started earlier than in the past," observed Dave Sekera, chief U.S. market strategist with Mornings...

Consumers have a strong appetite for gift cards and gifting alcohol. But until now they could not do both with a branded gift card. The market had none. Beverage alcohol e-commerce platform company Thirstie on Nov. 23 announced the first-ever alcohol branded gift cards with major liquor brands.

Cash flow concerns and fraud are going to be a menace to both retailers and consumers this holiday shopping season. One of the biggest shopping headaches this year will be a much earlier start to the chargeback cycles. Jeff Wixted, vice president of marketing and client solutions at Accertify, discu...

Technical and logistical problems stretching across multiple industries gives both shoppers and retailers reason to double efforts to avoid being hacked this year. Two factors top the list: runaway inflation and increased cyberattacks.

Marketing and business communications company R.R. Donnelley & Sons has released a study which reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped and underestimated by marketers. The research uncovers significant differen...

Heyday does more than acquire brands. Its partnership model enables entrepreneurs to grow their businesses inside of Heyday and share in its equity. This approach gives sellers an edge by architecting supply chains to be agile and work with Fulfillment by Amazon, as well as investing in data capabil...

Holiday shoppers can expect to see a lot of out-of-stock warnings online this year, but that won't discourage them for opening their wallets to buy gifts for loved ones. According to retail sales watchers, consumers have launched their holiday shopping earlier than ever, spending US$72.4 billion onl...