Archive

In this uncertain and increasingly homebound era, customers are turning online for everything from groceries to cat food. It's more important than ever to make sure that websites are optimized for the highest-possible customer engagement and conversion. E-commerce optimization is one game that compa...

As a result of the coronavirus pandemic, the U.S. Postal Service, which has run at a loss for years, is even more cash-strapped. Based on USPS projections, it will lose $2 billion each month during the pandemic. That prompted Postmaster General Megan Brennan to ask Congress for $50 billion in funds ...

Retailers around the world are adjusting their business models in the face of COVID-19 social distancing requirements. Two consumer reports on shopping pattern changes during the pandemic offer two main findings: a) It is crucial for merchants to create ways to connect with new and long-term custome...

Legal experts and leading scientists have teamed up with Creative Commons to create the Open COVID Pledge to help speed up the battle against the coronavirus pandemic. The Pledge gives broad permission to anyone to use intellectual property not otherwise accessible to the public, and generally repla...

With the business world -- and the world at large, for that matter -- changing at what feels like a moment's notice, businesses and brands have never been required to be as limber as in this current moment. Marketing leaders want hard evidence and objective facts for decision making. It wasn't long ...

TECHNOLOGY LAW CORNER

The Pandemic’s Toll on Privacy Laws

Life as we knew it before the coronavirus is gone forever, and many changes will manifest in the pandemic's aftermath. How will it impact privacy laws around the globe? No one knows for sure, and we will not know until after the coronavirus is behind us. Cybercriminals long have been taking advantag...

eBay is waiving seller fees and providing other initiatives to help shuttered retailers move online, as the COVID-19 pandemic threatens to wipe out Main Street. The e-commerce giant on Thursday announced the launch of its Up & Running accelerator program, designed specifically to help the 70 per...

Amazon has promised to check temperatures and provide surgical masks for workers at its fulfillment centers and Whole Foods grocery stores starting next week. Instacart workers have not received similar promises. The news came in the midst of brewing turmoil among employees. Some full-time and contr...

As the coronavirus pandemic worsened in the U.S., Zoom offered free access to its videoconferencing platform and demand skyrocketed. "Zoom has quickly become the de facto for teleconferencing during the COVID-19 pandemic," said James McQuiggan, security awareness advocate at KnowBe4. "A lot of organ...

Under ordinary circumstances, the average consumer can order a latte on the way to the coffee shop, book a last-minute trip to the coast, and come home to find groceries delivered -- all with the click of a button. What makes these transactions so smooth and effortless? It starts with account creati...

As COVID-19 continues to spread, states and cities across the U.S. have imposed restrictions -- from banning large gatherings to lockdowns, with citizens ordered to stay home except for essential jobs and errands, or get outdoor exercise. These steps came as infection numbers mounted, and the World ...

Fraudsters are gaining access to accounts using credential stuffing, romance scams, social engineering, phishing or hacking, noted TransUnion in"Global E-Commerce in 2020." The three-digit rise in account takeovers is connected to the rash of data breaches over the last decade, according to Angie Wh...

It may not be a question of if but when the Internet will reach the breaking point under the strain of the COVID-19 pandemic. The Internet is fast becoming a potential victim of the coronavirus assault. With an estimated billion people staying home, remote working, or just watching shows online all ...

EXPERT ADVICE

Marketing on Amazon 101

More than 20 million individuals visit Amazon every month, making the platform the top e-commerce website in the United States. Today's consumers don't use Amazon solely to make purchases -- they use the marketplace to check prices, discover new products, and research items they might want to buy. A...

Facebook has announced a $100M commitment to offer cash grants and ad credits to help as many as 30,000 eligible small businesses in 30 countries where the company operates. The program can help SMBs maintain their workforces, meet rent costs, connect with more customers, and cover operational costs...


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