Archive

Perhaps you're a direct-to-consumer brand trying to build brand awareness and tell your story. Perhaps you're looking to increase branded search volume across search engines like Amazon, Google, Bing and others. Maybe your brand is focused on new customer acquisition in your sales funnel and you hav...

Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and...

Two things are happening simultaneously: The RSA Security Conference is in full swing and so is COVID-19. It's a strange juxtaposition. The conference is going on undeterred just a few blocks from where the mayor declared a state of emergency due to the ongoing spread of the virus. There's also topi...

To make purchases, shoppers need an Amazon account and the free Amazon Go app from the Apple App Store, Google Play, or Amazon Appstore. The app can be downloaded onto a recent-generation iPhone or Android phone. They use a QR code from the app to enter the store.

We've been promised, repeatedly, that AI would revolutionize e-commerce. Has it lived up to expectations? If not, the problem may lie not in the technology you've deployed on your site, but in the architecture and data that support it. The effectiveness of AI-powered features ultimately depends on a...

There's a major myth about "going paperless" that needs to be dispelled. A paperless office doesn't mean that paper is outright banned. There likely will be a need for physical paper in business for a long time, so don't throw out your printer just yet. Rather, being paperless means being able to em...

If e-commerce businesses are the killers of brick-and-mortar success, what makes an e-commerce store successful in the long term? One of the biggest advantages of an e-commerce business, without a doubt, is the low barrier to entry.

Amazon CEO Jeff Bezos has announced a commitment of $10 billion of his personal money to the newly launched Bezos Earth Fund to fight climate change. "Climate change is the biggest threat to our planet," Bezos wrote. "This global initiative will fund scientists, activists, NGOs -- any effort that of...

That time of year is upon us once again, and stress levels for Amazon vendors are starting to build. The arrival of spring means renegotiating your vendor terms with Amazon, which seem to grow stricter year-after-year. However, with more than 50 percent of all Amazon sales coming from third-party se...

The Internet has made convenience a top consideration for consumers when it comes to browsing and making purchases. This trend has led to more consumers opting to shop online. As a result, retailers are racing to make their products readily available. With U.S. e-commerce sales increasing by 17 perc...

A U.S. District judge has ruled that Sprint and T-Mobile, the nation's third- and fourth-largest mobile carriers, can go forward with a $25 billion merger. The deal will not close until the California Public Utilities Commission approves the transaction, but clearing this latest hurdle moves the two...

Ransomware hit at least 966 U.S. government agencies, educational establishments and healthcare providers in 2019, at a cost possibly exceeding $7.5 billion. The victims included 113 state and municipal governments and agencies; 764 healthcare providers; and 89 universities, colleges and school dist...

There were 4,521,480,071 Internet users as of Dec. 1, 2019. A month later it was closer to 5 billion users. A decade ago there were fewer than a billion social network users. That's worldwide. That user growth has been a leading indicator of the rise of alternative social networking platforms. Marke...

For the second time since Windows 7 reached the end of support, a bug is causing trouble for users still clinging to the OS. The first bug, related to setting a wallpaper image, turned desktops black. This new bug prevents Windows 7 users from shutting down or rebooting their computers. Microsoft's ...

Over the last quarter-century, Amazon has transformed itself from an online bookseller into an e-commerce behemoth that's reshaping retail economics. In 2018 alone, Amazon reported more than $232 billion in revenue -- a number that's sure to jump once 2019's final revenue figures are released. Those...