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Startups in the U.S. fail at a rate of 90 percent largely due to cash flow problems and the lack of a market need for a product or service. In fact, not even half of startups make it to their fourth year. It's also noteworthy that 65 percent of startup owners admitted to not being fully confident ab...

The modern world is becoming more difficult every year for e-commerce marketers. Audiences are harder than ever to reach as mistrust of traditional marketing tactics continues to increase. Banner ads are dying with the rise of ad blockers -- and proven lead generation methods like pop-ups and inters...

Amazon, Google and Apple have suspended contractor review of consumer recordings following disclosures that the devices are nearly always listening and have captured personal, business and other delicate human interactions. Consumers using smart speakers and digital assistant apps from Amazon and Go...

Video traffic is expected to make up 82 percent of all Internet traffic by 2022. This spike coincides with the increased production and distribution of videos throughout every industry. With this in mind, it is important to remember that the value of video marketing for brands is as old as video its...

The road to e-commerce business success is hardly a straight and narrow one. Every step in a business lifecycle -- from launch and growth to scale and maturity -- is fraught with peaks, valleys, bumps, hazards and roadblocks. Your plan and reality are usually very different! When reflecting on how c...

I have been warning about online companies invading our privacy for years. Some very large companies now are under scrutiny by the U.S. government. As the pressure increases, Amazon seems to have come up with a creative solution. It has been offering to pay users $10 for permission to track them. In...

Google Cloud and VMware have announced Google Cloud VMware Solution by CloudSimple, a service that lets organizations run VMware workloads in Google Cloud Platform on premises, in a hybrid architecture, or in the cloud. "Hybrid clouds are key, with only 17-19 percent of workloads in the cloud," note...

Marketing professionals play a big role in helping businesses succeed by building brand loyalty. Recent studies have shown that over the last 19 years the average human attention span has fallen from 12 seconds to eight seconds. Sure, four seconds less doesn't sound like much, but for marketers, thi...

Congratulations! You've succeeded in driving online traffic to your product page. So why aren't customers actually clicking 'Add to Cart'? Making successful e-commerce conversions, or transforming your website's visitors into actual paying customers, isn't an easy feat. Expertise on doing it well an...

Finance and accounting technology became the No. 1 software budgeting priority for small and mid-sized businesses, according to a survey conducted last year. Almost 54 percent of respondents were budgeting to invest in accounting tools in the next 12 to 24 months, with those in the retail industry s...

The DoJ is opening antitrust investigations into some of the biggest tech companies around, including Facebook, Google, Amazon and others. This is nothing that either the public or the companies involved should fret about. It is part of the evolution of the tech sector. We've been through this kind ...

Amazon is keenly interested in protecting the intellectual property rights of its third-party sellers because the company depends upon them for their long-term success. In a recent newsletter to shareholders, Amazon CEO Jeff Bezos explained that third-party sellers currently make up a majority of th...

The newly launched Square Photo Studio leverages state-of-the-art robotics to offer etailers professional-grade product photography. For $10, clients can get three high-resolution, multi-angle digital photos of a product. A spinning, interactive animation of the product -- which site visitors can cl...

The FTC announced that Equifax has agreed to pay a minimum of $575 million as part of a global settlement of claims against it arising from a 2017 data breach that affected 147 million Americans. The settlement with the FTC, the Consumer Financial Protection Bureau, and 50 states and territories pot...

AI applied to healthcare includes a collection of technologies that enable machines to sense, interpret, act and learn. AI implementations for digital health can be relatively simple when they are focused largely on personal patient engagement, or vastly complex when working with big data sets, high...