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There could be as much as a 22 percent increase in holiday sales this season, based on industry analyst predictions. The 2018 U.S. retail e-commerce season will reach $123.4 billion, up from $106.14 billion in 2017, according to Statista's estimates. If you are a small business retailer, these numb...

Video and marketing are a perfect fit. However, your company can find a multitude of other uses for video elements that will expand the scope of your video infrastructure and simplify and augment many facets of your business.

Are you a retailer trying to get ready for the 2018 holiday season? Well, I'm afraid I can't help you. Just kidding. Sort of. I could just sit here and share yet another checklist to remind you of all the standard e-commerce table stakes you need to master. Things like load testing, inventory monito...

While online shopping has exploded over the last decade and innovation around e-commerce has skyrocketed, there has been very little development around quality improvements in product search, navigation or discovery, notwithstanding the success of generic and open source search solutions, such as El...

When it comes to e-commerce, it seems like one day you are in and the next you are out. With online shopping now more accessible than ever, customers steadily are becoming harder to please, and they are considering it a given that their rising expectations be met every time. Just having an online ve...

Just five years ago, mobile e-commerce was a minor part of the e-commerce landscape. Today, most online searches are carried out from mobile devices such as smartphones and tablets, and 40 percent of all e-commerce is carried out from smartphones. This has forever changed the e-commerce industry. Th...

E-commerce companies compete with Amazon for shoppers year-round, but especially around the holidays when Q4 earnings are made. More than 75 percent of U.S. consumers shop on Amazon despite endless e-commerce options. Amazon commands more than 49.1 percent of all online sales and has more than 300 m...

Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environme...

Why is Apple taking such a slow approach moving toward 5G with its iPhone models and tablets? Just look around at all the buzz on the rapid rollout of 5G products and services. It seems every wireless carrier, every other handset and tablet maker, and every wireless gear maker is in a mad dash to be...

From generation to generation, retail has evolved into a global business. Gone are the days of the local corner store. Today's consumers have access to products from across the world with a simple click of a button. Even brick-and-mortar stores are adapting to e-commerce as retailers find innovative...

The holiday season presents a significant opportunity for sellers to capture unprecedented sales on Amazon. Cyber Week alone, the seven-day period beginning the Tuesday prior to Thanksgiving and running through Cyber Monday, is expected to account for 40 percent of all e-commerce sales during the ho...

Over the past 10 years, I've been a part of at least that many startups. The tools of the trade have changed rapidly, but the core elements of successful entrepreneurship remain relatively unchanged. When I first started out, "social media marketing" was a brand new concept and existed almost entire...

Given today's data and technological advancements, coupled with an abundance of choices for consumers, the importance of loyalty has never been greater. The marketing landscape has shifted as power has moved from sellers to buyers, and businesses have realized a heightened need for customer loyalty....

People at Oracle must sometimes feel like they're living in Mark Twain's reality. After hearing that his obituary had been published in the New York Journal, Twain published a quip for the ages when he wrote, "The reports of my death are greatly exaggerated." So too with Oracle. Ever since its earni...

Apple has fixed a big self-created problem that iPhone users have been wrestling with for far too long. It is finally history with the latest iOS update. For those of you who have been suffering due to the iPhone's batterygate problem over the last year, I have great news. Apple finally fixed this n...