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Building a community around a brand is an important and often-overlooked part of being successful in e-commerce. "Community solidifies the relationship between your brand and your customer," said e-commerce consultant Ian Rhodes. "It creates loyalty. Whilst the majority of retail brands are seeking ...
Vendors have a better shot at closing deals for large-scale B2B software purchases when they are upfront and honest about the quality of their products, a new study suggests. There is a bit of a trust gap between what is promised in negotiations for these deals and what actually is provided, indicat...
The U.S. government has launched two new programs designed to modernize and upgrade IT performance at federal agencies. Each program will involve significant participation of private sector providers as both advisors and contractors for IT equipment and services. The first program involves the creat...
Best Buy will be the exclusive retailer for Amazon's next generation of Fire TV Edition smart TVs in the United States and Canada under a new multiyear partnership.
Apple plans to launch a news subscription service within the next year. The new service reportedly will combine features from its recent Texture acquisition and Apple's existing news app. Texture's technology and its employees will be integrated into the Apple News team, which will build the new ser...
The security skills gap has become a topic of acute interest among practitioners responsible for building security teams for their organizations -- and keeping them running smoothly. It impacts everything from how they staff, how they cultivate and develop their workforces, and how they train, to th...
Facebook reportedly has developed a new advertising service designed to predict the future behavior of consumers. The service uses FBLearner Flow, an artificial intelligence prediction engine the company introduced in 2016. The technology enables companies to target people based on decisions they ha...
Following two days of often contentious exchanges between members of Congress and Facebook CEO Mark Zuckerberg, the focus in Washington and Silicon Valley has shifted from how Facebook plans to change its data practices to how to implement some of those plans.
Unified communications is coming on strong and growing fast. It is the next big thing in the communications industry, both wireline and wireless. In the past, companies of every size had to have telephone gear -- like an expensive and complicated private branch exchange -- that was paid for, install...
Facebook CEO Mark Zuckerberg on Wednesday endured a second day of congressional criticism during a hearing of the House Energy and Commerce Committee. His appearance followed an intense session with the Senate Commerce and Judiciary Committees a day earlier. Some members of the House committee quest...
Facebook CEO Mark Zuckerberg conceded that the company failed to inform the FTC that Cambridge Analytica had gained improper access to personal data belonging to millions of Facebook members, despite its 2011 settlement with the commission over earlier complaints of unauthorized data sharing. Zucke...
Data science has become mission-critical to many enterprises. Companies in the U.S. will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven. It's not just a matter of harvesting data and then crunchi...
Facebook reportedly allowed CEO Mark Zuckerberg and other senior executives to delete messages from recipients' inboxes and chat threads, but it did not disclose the practice or offer the same capabilities to users. Facebook began using the tool after the 2014 hack of Sony Pictures as a means of pro...
An alarming number of major U.S. retailers, industrial firms, government agencies and other organizations have been hit in a recent wave of cyberbreaches that may signal increasing vulnerability for consumers and businesses alike. Cyberthieves have used a variety of methods to infiltrate corporate c...
Facebook has taken down more than 270 pages and accounts operated by the Internet Research Agency, a Russian troll farm, CEO Mark Zuckerberg announced Tuesday. IRA trolls and ads were involved in Russia's attempts to interfere with the 2016 United States presidential elections, and the trolls have ...
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