Archive

A solid brand is key to business success, but over the years I have seen many companies try to commit suicide by killing the brand identities they spent so many years and so much money creating. Many are now gone. Others are still around, but in a weakened position. You must give the customer a comp...

Nearly half of all the small businesses that participated in a recent survey said they handled their mobile application development in house, in part to cut costs and speed time to deployment. Forty-six percent used in-house staff to develop critical mobile applications in an effort to drive new bus...

Many small and mid-sized businesses, especially etailers, conduct a substantial amount of their business on Facebook. Eighty percent of U.S. businesses with 250 employees or less use Facebook for marketing, suggest results of a G2 Crowd survey eMarketer cited in a report released last month. Seventy...

President Trump fired off a tweet critical of Amazon, implying that the administration may be mulling some type of regulatory action. Amazon CEO Jeff Bezos is also the owner of The Washington Post, one of the top newspapers in the U.S. and a major thorn in the president's side. Trump recently has be...

Facebook has introduced a set of changes designed to empower members to protect their account information. The company has been at the center of an unrelenting firestorm following revelations that it allowed Cambridge Analytica to mine private data belonging to 50 million of its users without permis...

Mobile device makers and telecom service providers need to make significant privacy protection improvements for their customers, according to a recent report from the U.S. Federal Trade Commission. The report could become the basis for agency enforcement actions -- not only for smartphones, but als...

When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpl...

The DoJ has charged nine Iranian nationals for engaging in a massive phishing campaign on behalf of the Iranian Revolutionary Guard. The allegations include the theft of $3.4 billion in research and intellectual property from 320 colleges and universities in the U.S. and abroad, as well as from 47 f...

Small businesses use social media extensively, suggest the results of a recent Clutch survey of 351 U.S. firms with fewer than 500 employees. Overall, 71 percent of the respondents used social media for business purposes, and those affiliated with firms owned by women reported heavier use. The indic...

Anyone who has attempted to adopt Salesforce cloud solutions in an enterprise environment knows that it may not be as easy as expected because of the additional effort typically required to integrate various data sources. This is a common problem that has plagued the enterprise application industry ...

British lawmakers have demanded that Alexander Nix, the suspended chief executive of Cambridge Analytica, return to Parliament for additional questioning in its fake news inquiry. The Parliament's probe led to disclosures that Facebook had allowed Cambridge Analytica unauthorized access to up to 50 ...

Google on Wednesday launched Subscribe with Google and several other journalism-related initiatives. Subscribe with Google lets consumers store credit card information with Google, which can be used to access participating publishers' subscription services. Google takes care of billing, payment secu...

CEO Mark Zuckerberg on Wednesday broke Facebook's mysterious silence following news of several investigations into Cambridge Analytica's access to personal data belonging to 50 million Facebook users. Facing the wrath of everyone from U.S. and European regulators to shareholders, customers and emplo...

Customers often make investments in their relationships with the businesses they choose to patronize. There is plenty of competition, so companies must pay attention to this. It's only when a company respects and wants a customer as much as the customer wants the company that things will go well, an...

Checking out is the heart and soul of the e-commerce experience. When it goes well, you've got happy customers who are likely to return. When it doesn't, your business can suffer. "Checkout is not only key to driving revenue -- it's key to user satisfaction, order size and retention," said Zephrin L...