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Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. Here are some tips from experts for boosting the effectiveness of your business's content marketing strategy.

PayPal has announced the immediate availability of its peer-to-peer payment service on Facebook Messenger, making it easy to exchange money between friends and family. PayPal also introduced its first-ever customer service bot, which gives Messenger customers payment and account support right in the...

There's a lot of excitement about all the new artificial intelligence technology hitting the market -- like Amazon's Echo and Google's Home smart speakers, among many other products. However, there's also growing concern over how these devices may invade our privacy. These AI devices are designed fo...

Epicor this week released Epicor Commerce Connect, a cloud-based application designed to help wholesale distributors quickly deploy e-commerce sites that will automate many of the steps required to move product to their customers. The Commerce Connect software is now available for Epicor Eclipse, a ...

In-home broadband has become "the fourth utility" in United States households, many of which have multiple connected devices and viewing screens. More than 85 percent of U.S. homes have broadband service, according to Parks Associates, 93 percent of those have DSL, fiber or cable high-speed, fixed-l...

Most retailers don't have the in-store technology to view customer information across various touchpoints, suggests a new study from Kibo. Fifty-eight percent of retailers who participated in the study, released last Thursday, acknowledged they did not have that capability. The study was based on qu...

It can be a full-time job trying to keep up with Salesforce's newest cloud offerings and messaging. However, it is always worth the effort, because the company's pronouncements are often early bellwethers of the future direction of the software industry. This has become particularly true with respec...

Social media influencer advertising has become a major factor in e-commerce. Marketers of both big and small brands long have committed large chunks of their advertising budgets to endorsements by well-known personalities. Social media influencer campaigns are based on that tried-and-true formula, b...

Walmart on Tuesday outlined plans to grow its critically important e-commerce business in the U.S. by 40 percent over the next fiscal year. The company intends to leverage a series of key acquisitions and its more than 4,600 brick-and-mortar locations to mount a direct challenge to Amazon for millen...

Nearly 60 percent of small businesses have been the victims of a cyberattack over the past year, but the vast majority didn't realize that they had been attacked, according to Nationwide's third annual survey of 1,069 businesses with fewer than 299 employees. Initially, only 13 percent of the partic...

Apple's use of facial recognition to unlock its iPhone X may open the gates for developers champing at the bit to bring the technology to the Android world. Face ID, which will replace fingerprint scanning in Apple's new $1,000 iPhone X, uses Apple's TrueDepth 3D camera to verify the owner of a phon...

Hewlett Packard Enterprise has allowed experts working with Russia to review the source code of cybersecurity software that is used by the U.S. Defense Department. The Pentagon uses HPE's ArcSight software to protect sensitive computer networks. The review of its code was conducted by Russian firm E...

Here's a disturbing thought: A RoboCEO powered by artificial intelligence -- possibly based on IBM's Watson -- could be running some companies within the next decade. Not every company will warm to the idea, to be sure, but it's conceivable that the practice could begin. Are you ready to work for a ...

Shipping has become a key part of success in the online shopping revolution. Amazon has raised consumer expectations dramatically when it comes to shipping, and etailers have been scrambling to keep up. Because changes occur on a near-daily basis in the shipping world, here are some tips for getting...

There are times when it seems like technology can work almost too well. Now, if working too well sounds to you like an impossibility -- along the lines of being too rich or too good looking -- reflect that there's more to a technology than end-user experience. In addition to the experience of using ...