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The adage "different strokes for different folks" now guides public relations strategies, particularly in maintaining engagement with diverse generational clientele. Generation Z, sometimes called Zoomers, is the new power kid on the buying block.

Contrary to what some folks think about the “recent” discovery of artificial intelligence for business uses, AI as a computing function is not novel. What is new is its growing adoption for expanded uses and the ability to transform data into actionable business strategies.

ConvertKit founder and CEO Nathan Barry bootstrapped his startup strategy 11 years ago with only $5,000 and a small garage to grow his fledgling firm into a $30 million business.

Two prominent research efforts released in Q1-24 on the future of business-to-business (B2B) e-commerce suggest that the marketplace is in bad shape.

Digital signage itself is not radically new. What is new, however, are the improved features and artificial intelligence behind the network delivery.

Retailers are not wasting any time in pushing the gen AI agenda. However, they may be moving a bit too fast by overlooking some valid concerns about unrecognized risks.

Security cameras can catch a porch thief in the act, but they probably won't prevent the snatch-and-grab from happening. Loxx Boxx offers a more proactive solution by securing your deliveries in a bolted-down metal box under digital lockdown.

According to Kumar Dasani, CISO at Digital River, AI’s seemingly boundless potential has spurred concern. The pace of its evolution has suggested capabilities that may be difficult to fathom for some, but it’s also important to stay rooted in reality.

Mobile payment innovations are transforming commerce by enhancing consumer convenience and boosting sales across online and physical stores. New technologies streamline transactions, with growing adoption among businesses and consumers driving the market forward.

As businesses and industries continue to evaluate the pros and cons of ChatGPT, generative AI, and other artificial intelligence species, some adopters praise its time-saving and innovative benefits. Others are hesitant to trust the new technology. Either way, where gen AI is headed is an ongoing co...

Facing yet another year marked by economic uncertainty, brands need to forge connections by not just offering discounts. They also must authentically engage shoppers with exceptional product experiences and champion eco-conscious practices.

Better cybersecurity may soon come to a mobile app you use in time to defend against a rising wave of data breaches, malware assaults, and AI-powered bot attacks.

Like it or not, most organizations find themselves unwillingly dragged into using AI. They might recognize the potential of AI to improve customer and employee experiences, yet they struggle with the challenges of integrating diverse AI technologies.

The arrival of 2024 will not find the same old e-commerce environment of prior years. Changes in economic conditions, marketing strategies, and a host of new retail challenges are forcing innovative solutions to solve fresh e-commerce issues.

E-commerce merchants are bracing for escalating threats posed by customer dishonesty and insider misconduct. This trend is exacerbated by the economic downturn, which has tightened cybersecurity budgets, making the marketplace more vulnerable to attacks, including those from politically motivated, h...

Merchants must provide payment options to reach Gen Z in 2024 and beyond so they do not get left behind by a generation of consumers who take their business elsewhere.

In today's competitive market, adding a human touch to e-commerce buying is a strategic need. It shows a deeper awareness of changing consumer expectations beyond the obvious benefits of improving customer pleasure and loyalty.

Despite legislation created to stop “scalper” and “grinch” bots from buying products faster than humans on e-commerce sites, desperate consumers are wrestling with the dilemma of either paying inflated prices or using bots themselves.

Shipping protection and warranty services by Extend offer peace of mind to e-commerce customers and revenue opportunities for online retailers of all sizes.

Sooner or later, small-to-medium-size businesses engaging the e-commerce market and looking to grow must buy into a more workable solution for the demanding customer experience. StoreConnect and Salesforce transform SMB e-commerce by improving customer experience and enabling scalable growth.