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As the holiday shopping season approaches, the timing of SMS marketing messages takes on heightened importance. Effective scheduling not only influences consumer engagement and open rates but also plays a crucial role in achieving sales success.

The panel will consist of Brendan Witcher, vice president and principal analyst at Forrester, Arv Natarajan, director of product at GroupBy, and Kole McRae, business intelligence manager at GroupBy, who will serve as panel moderator. We connected with Natarajan for an advance insight into the conten...

A growing concern among merchants is their ability to meet new payment card industry (PCI) security standards as early as next March. Failure to complete the upgrade within one year could result in penalties from $5,000 to $100,000 or more.

E-commerce musical instrument supplier Sweetwater will not be singing a new tune under its newly-appointed CEO, Mike Clem. Instead, the company will be cranking up the volume to stay true to what it does best -- meeting its customers' needs.

Krepling's no-code platform enhances mid-market merchants' capabilities, streamlining e-commerce expansion with flexibility and cost-effectiveness, reshaping how online businesses scale.

The Federal Reserve's new FedNow Service allows instant money transfers but may exacerbate online fraud, experts warn. The service presents unique challenges due to its irreversible and rapid transactions.

This year presents a distinct set of challenges for marketers, as fluctuating economic conditions and changing consumer trends add complexity to inventory planning and delivery logistics.

Small and mid-sized businesses in the e-commerce space have long struggled to compete with the might of retail giants. Now, generative AI is emerging as a cost-effective solution that could level the playing field.

The Container Store prioritizes mobile marketing with Vibes to target college students with personalized SMS, MMS, and Mobile Wallet strategies aimed at boosting sales and consumer loyalty during its College 2023 campaign.

Software buyers are placing a growing emphasis on AI and value-driven decisions. Despite economic uncertainties, there is a positive outlook, with an anticipated increase in technology investments.

A new report highlights merchants' shift towards customer retention, with a greater emphasis on technology and loyalty programs to combat increasing churn and drive long-term growth.

New data offers deep insights into the best times to post on social media, underlining the importance of strategic scheduling for successful customer engagement and conversion.

Discover the keys to Amazon seller success as we explore the effective utilization of tools that drive results in the highly competitive marketplace. Learn how savvy entrepreneurs navigate challenges and optimize their strategies to thrive and succeed on Amazon.

The retail sector continues to endure the full impact of cyberattacks, shouldering the weight of being the most targeted industry for malicious activities.

Contrary to public opinion, ChatGPT doesn't render other AI forms redundant but complements them, enhancing customer engagement and product discovery, according to Eli Finkelshteyn, CEO of Constructor.

A mobile wallet is an obvious answer for brands who want to seamlessly enroll, engage, and retain loyalty members, with 79% of U.S. consumers in a recent study saying they are more likely to join a loyalty program that does not require carrying a physical card.

AiBUY has developed an artificial intelligence approach to live online selling that brings shoppable videos to a new level of customer engagement.

Subscription sales models can significantly transform business outcomes by generating steady revenue and enhancing customer satisfaction. Diversifying offerings through access and acquisition models across a variety of products, from consumables to essential services, is a key subscription business ...

Adopting tech-based software platforms is crucial for solving supply chain issues. Yet, achieving transparency remains a challenge, especially for non-tech-savvy merchants and shippers.

The U.S. Department of Justice has another feather in its cyberwarfare cap after taking down the cybercrime network of Turla, a criminal gang linked to Russia called one of the world's most sophisticated cyber-espionage groups.