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For a long time, small businesses were reluctant to embrace the latest in search engine marketing and other online advertising tactics. The SEM industry was unable to deliver to this group of typically local-interest, cost-conscious companies what they wanted the most: a means to assess how their in...

The latest installment of Net Applications' monthly survey of Web browser use chronicles an accelerating trend away from Internet Explorer in favor of "alternative" browsers such as Safari and Firefox. All three browsers reached new milestones: IE accounted for 67.6 percent of browser users in Janu...

Poorly secured corporate Web sites are becoming a top cybersecurity threat as companies are increasingly putting their own clients at risk, according to the latest IBM X-Force Trend and Risk Report, released on Monday. This growing online threat to consumers is the result of two trends: one, the lon...

As the recession deepens and spreads across the globe, people have been asking themselves variations of the same questions: Can my company survive the recession? Can my industry? My home town? Global outsourcers are no different. It might seem that this industry would have a degree of immunity from ...

As the recession deepens and spreads across the globe, people have been asking themselves variations of the same questions: Can my company survive the recession? Can my industry? My home town? Global outsourcers are no different. It might seem that this industry would have a degree of immunity from ...

As the recession deepens and spreads across the globe, people have been asking themselves variations of the same questions: Can my company survive the recession? Can my industry? My home town? Global outsourcers are no different. It might seem that this industry would have a degree of immunity from ...

Google has been outspoken on the subject of Net neutrality: It does not want to see Internet service providers limit accessibility based on pricing or other criteria. Now, it is offering consumers the tools to observe firsthand how encumbered their Internet access can be if an ISP prioritizes conten...

The micro-blog site Twitter is rumored to have inked an agreement with Institutional Venture Partners and possibly other venture capital firms that values it at an eye-popping $250 million. Assuming the report is correct, it says much about the state of VC financing in general, as well as the indust...

Microsoft startled Wall Street -- as well as the tech community -- with earnings that point to at least two quarters of declining profit and revenue, as well as plans to slash its workforce by 5,000. The rapidly declining economy, of course, is at the root of Microsoft's financial situation, which e...

For anybody who is trying to spend a little less money, a visit to Freecycle may be just the ticket. The concept is a simple one: You sign up for a group based on your ZIP code. Then, if you have something, anything really, you don't want -- a desk, a flowerpot, a printer, even a used Halloween mask...

The European Union is taking aim at Microsoft again, with its antitrust regulatory arm alleging on Friday that the U.S.-based software giant is breaking European anticompetitive rules by tying Internet Explorer to Windows. Such a link harms competition, undermines product innovation and reduces cons...

Lower total cost of ownership and little or no IT infrastructure to maintain are good starting arguments for moving to the cloud. While such concepts are easy to understand in the abstract, considering cloud computing on an industry-specific basis drives home some surprising limitations on this hot ...

There are plenty of figures to show the efficiencies and cost savings that cloud computing can deliver, but here's one you're unlikely to hear during a sales pitch: The benefits of cloud computing are not linear with a project's progress. That means if you only complete about 80 percent of the proje...

Google is launching a reseller recruitment drive that could herald a shift in the way the company markets its products. Google has used resellers in the past -- the partners it inherited along with the Postini acquisition, for example. Now, though, it is hoping to recruit "a very large number" of re...

Merrill Lynch once forecast that the cloud computing market would reach an eye-popping $160 billion by 2011, a prediction that mostly drew skepticism. While sizing up the expectations for a nascent tech market is equal parts art and science, there are growing indications that $160 billion may indeed...

Cloud computing may still be in its infancy, but Google, Amazon and IBM -- as well as other large vendors -- have rolled out cloud services at almost breathtaking speed. Indeed, it might appear these tier one vendors already have the multibillion dollar industry sewn up. That is not true, of course....

Microsoft is making Windows 7 available as a public beta on an unlimited basis following a surge in demand that crashed the site after it first posted the code. Microsoft had originally planned to roll out the Windows 7 public beta on a limited basis; initially, it was to have become available to th...

Microsoft will be providing mobile search to Verizon's huge customer base under a new partnership agreement that Verizon CEO Ivan Seidenberg and Microsoft CEO Steve Ballmer have publicly confirmed -- Seidenberg in remarks at a Citigroup conference and Ballmer at the Consumer Electronics Show. The de...

A year ago, AOL decided to consolidate its various advertising platforms on one Web page. Platform-A was born, followed by a fully integrated sales force and, more recently, a newly designed home page. Since the redesign, advertising click-through rates on the primary ad banner rose 30 percent. Site...

A year ago, AOL decided to consolidate its various advertising platforms on one Web page. Platform-A was born, followed by a fully integrated sales force and, more recently, a newly designed home page. Since the redesign, advertising click-through rates on the primary ad banner rose 30 percent. Site...