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A year ago, AOL decided to consolidate its various advertising platforms on one Web page. Platform-A was born, followed by a fully integrated sales force and, more recently, a newly designed home page. Since the redesign, advertising click-through rates on the primary ad banner rose 30 percent. Site...

India's IT outsourcing industry received a shock Wednesday with the news that Satyam Computer Services Chairman Ramalinga Raju had falsified corporate earnings and assets. Raju inflated the cash on the company's balance sheet by nearly $1 billion, overstated September 2008 quarterly revenues by 76 p...

Logitech is retreating from its fiscal 2009 forecast and preparing to trim about 15 percent of its global workforce in preparation for what is looking to be a grim retail year. The Switzerland-based company employs 9,000 workers and manufactures mice, webcams and other computer peripherals. Demand f...

If history were a reliable guide, a job hunter would stay as far away from the telecom field as possible. Ten years ago, telecoms could not hire enough people to keep up with the demand. The industry was investing millions, if not billions, in telephony and Internet infrastructure. Then the dot-com ...

High-tech job seekers should take heart. Despite the daily onslaught of grim economic news, the need for skilled information technology staff remains stable, according to the Robert Half Technology IT Hiring Index and Skills Report, released earlier this month. Twelve percent of chief information of...

E-commerce has certainly not been immune from the recession battering the U.S. economy, but for reasons that can only be guessed at, most of the leading e-tailers have not stepped up their efforts to retain customers by providing improved service, according to a recent customer satisfaction survey. ...

Ever since she found out her niece was reading her Web site, Jen Singer began making sure the majority of her content was G-rated -- appropriate for a general audience. "Even though MommaSaid.net is a Web site for mothers, it appears that it's popular with quite a few tween girls, too," she told the...

A small networking company is suing three tech titans for patent infringement. Cygnus Systems has filed suit in the U.S. District Court in Arizona, alleging that Microsoft, Google and Apple have all violated a patent Cygnus received in March 2008 on the use of document preview icon, or so-called thu...

Every blogger should know the story of Heather B. Armstrong, nee Hamilton. In February 2002 she was fired from her job for blogging about her job. Blogs were relatively new at that time, and they were on few employers' radars. Hamilton, though, crossed an invisible line -- one not explicitly defined...

Lorrie Thomas does not "sell, share or whore out" the personal information of any visitor who comes to her Lorrie Thomas Web Marketing site -- and she backs up this no-share promise in her privacy statement. Indeed, the entire document is a straightforward description of what the company will and wi...

Microsoft is giving PC makers -- essentially, companies that make build-to-suit computers -- an additional four months to buy the Windows XP operating system. Redmond had originally designated Jan. 21, 2009, as the cutoff for shipping the OS. Now, these manufacturers can take delivery up to May 30. ...

Five years and 35,000 people later, the Recording Industry Association of America has apparently conceded a major battle over music file-sharing. The music industry trade group has decided to stop suing individuals it suspects of illegally downloading music via peer-to-peer Web sites. However, that ...

Move over Black Friday and Cyber Monday, and make room for yet another retail-inspired shopping event. Free Shipping Day is here -- or rather, it will be here on Thursday, Dec. 18 -- the last day someone can order a gift online and have it guaranteed to arrive on Christmas Eve with free shipping. Fr...

Over the past eight years, HP has quietly built itself a solid constituency in the Software as a Service community. The company offers a huge range of applications hosted in the cloud -- almost its entire IT portfolio, in fact. That is why the company views the current economic crunch with equanimit...

Over the past eight years, HP has quietly built itself a solid constituency in the Software as a Service community. The company offers a huge range of applications hosted in the cloud -- almost its entire IT portfolio, in fact. That is why the company views the current economic crunch with equanimit...

Over the past eight years, HP has quietly built itself a solid constituency in the Software as a Service community. The company offers a huge range of applications hosted in the cloud -- almost its entire IT portfolio, in fact. That is why the company views the current economic crunch with equanimit...

Even sophisticated ad buyers can make mistakes: ignoring target demographics' tastes and sensibilities; using archaic assumptions when measuring the success of an online campaign; and failing to plan for follow-up activities such as fulfillment. Those are fairly basic errors. There are also some sub...

Until recently, the Computer Fraud and Abuse Act -- covering a myriad of activities related to hacking and intellectual property theft -- was just one of many questionable federal laws on the books. Then came the case of Lori Drew. Drew was widely vilified for provoking a young girl into committing ...

A few weeks ago, Johnson & Johnson presented the blogosphere with an ad for its brand name pain reliever Motrin that was aimed at mothers who were experiencing back pain from carrying their babies around in slings. The backlash was swift. The ad struck many viewers as having a tone that mocked, ...

Research In Motion has lowered its Q3 forecast in response to the weakening U.S. economy. The company, which produces the iconic BlackBerry handsets, now expects adjusted earnings per share to fall between 81 cents and 83 cents for the quarter. Its initial forecast called for earnings per share to r...