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TECH BLOG

The ‘Connected Lifestyle’ Disconnect

The word "connected" appears no less than 13 times in the press release Microsoft issued to broadcast its DVR Anywhere launch at CES:Microsoft Mediaroom Brings Connected TV to Life The software system allows people to view recorded TV content all over the house. Just imagine: ...

EXCLUSIVE INTERVIEW

Idearc’s Jeff Torgerson: Taming the M-Marketing Frontier

I do believe that opening up networks and getting more people developing can help out. If you look at just pure opening of the networks -- like with Verizon's press release about their network opening up, then AT&T's follow-up -- really getting additional devices on the network is only one point of it. You actually start having to get additional applications developed, and the base operating system that can be running those [has to expand]. Look at the Open Handset Alliance and the Android platform, and what they're trying to build out...

Coke’s Virtual World: Fizzy Fun or Empty Marketing Calories?

"[Coke] will get more distribution on There.com than they would get on their own Web site. But the fact of the matter is it is fairly slow and cumbersome to use. I don't know how well-informed Coke was about marketing in virtual worlds. I give them the benefit of the doubt and think that there are really smart people there and that they knew the most they would get out of this is a good press release," Weide concluded...

VeriFone Admits Accounting Errors, Investors Halve Stock Price

Corrections will be made to a variety of previously reported statements, including those of its inventories in material amounts and understated cost of net revenues in material amounts, VeriFone said. Furthermore, it cautions investors not to rely on its historical financial statements, earnings press releases and similar issuances for the restatement periods...

OPINION

Wide-Open Wireless

Verizon's "walled garden" required consumers to use a Verizon-chosen phone in order to get Verizon's service. Consumers disliked that restriction, and the company took notice. Indeed, the company's press release makes the point that Verizon has often parted with the "big telecom" mentality in order to serve consumer-driven demand...

GPL Settlement: Plenty of Buzz, No Deal

Despite a press release by the defendant indicating its desire for a quick settlement, the licensing beef between BusyBox and Monsoon Multimedia is in fact still alive and well ...

Big Blue Crashes Microsoft’s Office Party

While general press coverage is likening the Symphony suite to Microsoft Office, IBM's press release Tuesday indicates it's rich in functions IBM is touting lotus Symphony's ability to connect to different data sources easily and present the user with a single view. In one sce...

What’s New in Open Source Search?

Burkhardt is unhappy with his efforts to disperse his information displayed on Google news feeds. He put out two press releases only to find that soon after posting, they disappeared. Even worse, his notices seemed to be replaced with competing information that was two years old...

eBay’s Kijiji Makes Stealthy Move Into Craigslist Turf

With nary a press release or even an announcement on its Web site, eBay has started offering its Kijiji free online classified ad service to people in the United States The rollout of Kijiji in the U.S. puts it in direct competition with free online classified ad pioneer -- an...

WEEKEND FEATURE

Online Rx, Part 2: Bad Medicine

Education is also a big part of the FDA's efforts to combat prescription drug abuse, including press releases and other tools to publicize information The Treatment Research Institute focuses on reaching out to parents through partnerships with organizations such as Partnershi...

Nokia Shoots for the Moon With High-End Models

"The melding of nearly opaque smoked glass with unique, soft-touch stainless steel makes the Nokia 8600 Luna as enchanting to behold as it is a joy to touch," whispers the company's press release. "Adding to its mysterious allure, a gentle keypad illumination pulsates from beneath the glass case while the phone awaits a call. Combined with the warmth of its glass and stainless steel body, this 'heartbeat' transforms the Nokia 8600 Luna from an inanimate object into a trusted companion with an organic, virtually alive form."

Behind the Curtain of the MySpace Legal Drama

Sometimes press releases speak for themselves. North Carolina Attorney General Roy Cooper, for example, published a press release announcing the request, along with a copy of the letter, which was signed by the attorneys general from Connecticut, Georgia, Idaho, Mississippi, New Hampshire, Ohio and Pennsylvania...

Digital Rights Firms Threaten Legal Tantrum Over Being Ignored

Media Rights Technologies (MRT) and its digital radio subsidiary BlueBeat.com issued a press release Thursday, asserting that the four technology giants have produced billions of copies of Vista OS, Adobe Flash Player, Real Player, Apple iTunes and iPod products "without regard for the [Digital Millennium Copyright Act] or the rights of American intellectual property owners."

Nokia Promises Tougher Patent Fight After Qualcomm Rejects Payment

The two companies will continue to talk, both stated, but each seems eager to take its message directly to the public as well -- with the companies taking the unusual steps of issuing press releases -- apparently hoping to gain leverage in the negotiations The standoff could h...

Is the World Ready for Mobile Marketing?

As part of the deal, Sling Media will in Q4 2006 provide a Symbian version of its SlingPlayer Mobile application in select European and Asian countries. The application will be available in the U.S. shortly thereafter, according to a jointly issued press release What About M-...

Dell Audit Turns Up Errors, Evidence of Misconduct

Citing the ongoing probe, Dell offered few details in a press release and a filing with the Securities and Exchange Commission (SEC), saying only that the investigation had "identified a number of accounting errors, evidence of misconduct and deficiencies in the financial control environment."

Is New ‘YouTube Competitor’ Really Stalking Apple?

"I don't think it means a lot for YouTube in the short run," James McQuivey, an analyst and vice president of research for Forrester, told TechNewsWorld. "YouTube is mostly a social engine, and that's the piece that keeps them going. They'll be able to point to this in press releases for months to come, 'Look, our traffic is up again. Look, we've streamed even more videos.' And they are going to make it seem like there's no problem in the long run, but it's the long run question you really have to look at, though it's not YouTube-specific. It's just minutes of video viewed."

EXPERT ADVICE

Market Your Online Startup for Next to Nothing

Send out online press releases. Press releases are a great way to get some low-cost exposure on your Web site and build up your reverse links for search engine optimization. While purchasing media lists is a consideration, it is not a necessary expense. With some good, old-fashioned detective work, you can find the right contacts. Read your target publications to find appropriate contacts. Their e-mail addresses are usually listed beneath their byline. For follow up, you can usually find the main number on the publication's Web site. If you're following up with a local publication, just pick up the yellow pages.

EU Edges Toward Mobile Roaming Cap

In a February 2007 press release, the GSM Association, the global trade association for mobile phone operators, found that the European mobile phone industry's roaming retail price index showed the cost of making and receiving calls while traveling fell about 25 percent in 2006. The decline was the result of a drop of about 0.2 euros ($0.28) in-per minute charges for roaming calls, from 0.83 euros ($1.11) to 0.62 euros ($0.83)...

SEC Suspends Spamming Stock Scammers

"They will use tools like press releases and radio announcements to lend credibility to their business," he explained Using press release distribution services, they will pepper the landscape with announcements of fake business partnerships, phantom product developments and ot...

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