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Facebook’s New Ad Tool Targets You Online and Off

"One of the biggest complaints we hear about ads on Facebook is that they're not relevant," Sheahan told the E-Commerce Times. "That's because so many advertisers don't leverage the intense power of the Facebook targeting platform.They simply throw up an ad targeting all men in the US, for example. And that's a huge waste."

Samsung Adds Its 2 Cents to the Digital Wallet Market

"I often think of Samsung as a company that will try a wide variety of solutions and see which ones stick," Carl Howe, a research vice president at the Yankee Group, told the E-Commerce Times. "It's one of the reasons it sells 37 different smartphones, and I suspect that strategy is being used similarly with payment methods."

GOVERNMENT IT REPORT

US Wants Private Sector to Secure Government Cloud

"Since FedRAMP launched, the 3PAO program has stated that the accreditation function would be privatized. In fact, the privatization of accreditation is specifically called for in the original FedRAMP concept of operations," Kathy Conrad, principal deputy associate administrator with GSA's Office of Citizen Services and Innovative Technologies told the E-Commerce Times...

Copyright Alert System: Six Strikes and You’re Annoyed

"Six Strikes both helps educate users and discourages them from engaging in illegal file-sharing," Daniel Castro, senior analyst with the Information Technology & Innovation Foundation, told the E-Commerce Times It will probably have its greatest success with certain types of ...

Yahoo Chief Mayer’s Telecommute Ban Stokes Work-Life Debate

"Ideally Yahoo would have employees come in for at least three days a week, which provides employees flexibility and home time while keeping them engaged with the office," Bloom told the E-Commerce Times. "Banning all working from home seems pretty extreme, but that may have been necessary to cut loose the employees who were apparently slacking off at home."

GOVERNMENT IT REPORT

Federal Cloud Initiatives Starting to Take Shape

"The rubber is really starting to hit the road for cloud adoption at the federal level, and we have seen it pick up in the states as well," Michael Binko, CEO and president of Kloudtrack, told the E-Commerce Times Last week the National Science Foundation, which disperses abou...

A Little Extra Digital Spend in the Online/TV Ad Mix Goes a Long Way

"Those numbers are not really aggressive because in truth, there may be advertisers already investing 15 percent in online," IAB Senior Vice President Sherrill Mane told the E-Commerce Times. "At 15 percent, you start to see a one-two punch in ad effectiveness." Consumer packa...

FTC Gives HTC a Good Shaking Over Bungled Security

The FTC came down hard on HTC because it completely ignored blatant security violations after being notified of them, Lamar Bailey, director of security research and development for nCircle, told the E-Commerce Times "The FTC clearly chose to make an example of HTC to send a ...

Google Juices Mobile Ad Delivery

"In the multi-screen world, it's increasingly important for marketers to reach people in the right context, like location, time of day, and the device they're using," Google Group Product Manager Surojit Chatterjee told the E-Commerce Times. "The combination of these different signals impacts what someone may be looking for or hoping to do, and enhanced campaigns help advertisers flex their bids and messages to reach customers in the right contexts."

HP’s Less Crummy Than Expected Q1 Spurs Wishing, Hoping

"While HP beat analyst expectations, results are far from demonstrating a sustainable company in the fast-changing personal technology market," Adam Hartung, principal of Spark Partners, told the E-Commerce Times HP is fast on the road to irrelevance, and the most recent ear...

GOVERNMENT IT REPORT

Vendors Sound Off on Legislation Changing Federal IT Purchases

"The issue with the term commodity IT is that it is redundant and is a subset of commercial items. In business, there is no such term as commodity IT, and so instead of introducing a new term we should focus on strengthening the government's existing category for commercial items in this legislation," Erica McCann, manager of procurement policy at TechAmerica, told the E-Commerce Times...

Twitter Flies Advertiser API

"Businesses understand the value of advertising, but they don't always have the time to learn each sites' system and manage all the accounts," he told the E-Commerce Times. "This is a great step in allowing marketing companies to offer multiple advertising opportunities through one system, which could include their own tools and report integration."

OPINION

Robotics: Revitalizing American Manufacturing

I wrote a 2006 article for the E-Commerce Times titled "Why Money Chases Cheap Labor -- The Outsourcing Phenomenon." The article attempted to explain why industry will probably always follow the path of least resistance when trying to lower the costs of manufacturing. The reason for this is that industry has to be competitive in order to remain viable.

Yahoo’s New Home Page Goes for Lean, Clean Look

The new home page is streamlined, designed to correspond with current practices on other sites, and highly customizable. However, it is not particularly innovative or memorable, said Hyun-Yeul Lee, an assistant professor at Boston University. "The visual branding and the aesthetic outcome of the home page -- what it looks like, what it feelslike, and how easy it is to use -- follows some very basic Web conventions but fails to set a tone that thoughtful design can contribute to innovating the brand, she told the E-Commerce Times. "The home page redesign is not one to remember."

Dell’s Q4 Earnings Beat Estimates, Stoke Buyout Debate

"Dell is in a tough fundamental position, sandwiched between low-cost players and Apple and Google encroaching more on the PC business," he told the E-Commerce Times. "Despite efforts to grow beyond a PC company with multiple acquisitions over the past few years, we estimate 65 to 70 percent of its business is still tied to PCs."

Google May Set Up Shop Around the Corner

Brand-building is probably the biggest reason for Google to enter the brick-and-mortar space, Dan Roche, VP of marketing at TalkPoint, told the E-Commerce Times. "Despite the Google name being ubiquitous, I don't think the majority of people outside the tech space see them a...

Oracle Tries Again to Get Satisfaction in Java Case

Oracle's approach is "highly creative," Peter Toren, an attorney with Weisbrod Matteis & Copley, told the E-Commerce Times -- but Alsup's ruling is likely to prevail. "I read the original order and I was persuaded by it. He made a good analysis and clearly demonstrated a solid understanding of why parts of the API should not be protected as copyrighted material."

Burger King Grilled, Jeep Sideswiped During Twitter Hacks

"Hacks happen. Naturally, when the victim is a top brand, the hack will generate a good amount of blog chatter and some mainstream media coverage," Greg Verdino, consultant at Greg Verdino LLC told the E-Commerce Times. "But the downside will be negligible. It was pretty obvious early on that the rebranded profile and the profane tweets weren't coming from the company itself." ...

BEST OF ECT NEWS

Building Customer Loyalty on Shifting Sands

"It's been extremely successful. They developed a database, created a buzz, and fostered customer advocates," he told the E-Commerce Times Loyalty is all about creating a positive experience with a brand so that customers will want to form and maintain a relationship with it, ...

German Court OKs Facebook’s Keep-It-Real Policy

"I think Facebook's concern is that a predator could set up a Facebook account under a false name and then target children," Johnson told the E-Commerce Times To be sure, a predator can easily do that anyway -- but why should Facebook make it easier? If nothing else, he contin...

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