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G Suite Rebranded as Google Workspace

"I think it's simplification," Craig Roth, research vice president, technology and service providers at Gartner told the E-Commerce Times. "There are a lot of components in the suite or any office suite. Having some sort of hub that connects it all is important for productivity."

Supply and Demand: A Moving Target for E-Tail Marketers

"Just because businesses are geared up to sell online, does not mean they are doing it in the most effective way," he told the E-Commerce Times Instead, advertisers should target buyers of traditional classroom shopping as two distinct groups. One group is for consumers buying...

STARTUP TO WATCH

New Service Relays Customer Texts to In-Store Phone Lines

"Some 150 million text messages are sent daily and go missing because they are sent to numbers that are not digital lines for texting," Presement told the E-Commerce Times Curbside pickup has become a necessary option to offer customers. In fact, some shoppers will not conside...

Virtual Travel Marketing’s Cure for Wanderlust

The E-Commerce Times caught up with some virtual travel experts to discover how they're using augmented and virtual reality, video and other technologies, to give folks the opportunity to explore the world without leaving their homes "As the pandemic has left many stuck indoor...

The Ease and Risk of Buy Now Pay Later Plans

"This helps them reach more target markets, convert more shoppers into buyers, and differentiate their webshops from the competition," she told the E-Commerce Times Who Is Using BNPL?...

TikTok Enlists Oracle to Evade Trump’s Executive Order

"ByteDance thought it was going to have to sell TikTok or they were going to be put out business in the U.S.," he told the E-Commerce Times. "Now they get to keep their IP and their user base and use Oracle as a data center for American data." "The deal will pad the wallets o...

A Unique Moment in Time for E-Commerce

Apparel and accessories saw a 99 percent increase in transaction volume, as well as three-to-four times the normal rate of gift card purchases. Unfortunately, this boom was also accompanied by a surge in fraud. Overall fraud activity increased roughly 30 percent from March 1 to May 15, Michael Reitblat, Forter's CEO, told the E-Commerce Times...

GOVERNMENT IT REPORT

US E-Commerce Companies in the Dark on European Privacy Rules

Under GDPR protocols, several types of compliance are permitted for the transfer of EU data outside the EU, according to an analysis provided to the E-Commerce Times from the Better Business Bureau National Programs office. Privacy Shield enabled U.S. companies to meet one of these, based on what is known as an "adequacy determination," which is a decision by an EU regulator that a non-EU country's privacy laws are sufficiently robust to meet EU standards...

Tech’s Role in the Future of Restaurants

"We are now seeing many parking lots being converted to outdoor dining with beautiful tents, heaters and fire pits to make the space look comfortable," Dean Small, founder and managing partner of Synergy Restaurant Consultants, told the E-Commerce Times. "With bars being clos...

Consumers Buying In to Digital Wallets

"Our research found a surge in digital wallet adoption, with 88 percent of surveyed shoppers across eight countries reporting that they use a digital wallet of some kind," she told the E-Commerce Times Many of these changes will likely be permanent as a result of the pandemic....

Software Piracy Spreading With the Virus

The Software Alliance (BSA), research shows nearly 40 percent of all software used worldwide is not properly licensed and software companies are losing nearly US$46 billion a year due to unlicensed use," he told the E-Commerce Times More specifically, pirated software has a fi...

Holiday Shopping Forecast: Less Spending, More Empathy

"The biggest takeaway from [our report] is that COVID-19's impact is here to stay, and there's actually a big opportunity now and during the holidays for customer acquisition," Kleeger told the E-Commerce Times "For the most part, people will not be going back to their old way...

Summer Stats Show a Frenzy of Sales and a Flurry of Fraud

"Over the last few months, we've seen e-commerce sales remain strong, even though the categories of goods that are performing the strongest continue to change," she told the E-Commerce Times For example, in March a surge in sales of PPE, electronics, and home office supplies o...

Retailers to Consumers: Let’s Get ‘Phygital’

"E-commerce is brilliant; however, it fragments the user journey and the understanding of the customer for retailers," Sergio Iacobucci, product marketing director for Qubit, explained to the E-Commerce Times. "A 'phygital' experience aims to bring those two worlds together. Providing a connected and coherent cross-channel experience is what's expected from customers today, and if you meet those expectations, they will reward you with their loyalty."

Amazon Eyeing Mall Anchor Stores as Fulfillment Centers

"There's also the potential for adding, eventually, a brick-and-mortar experience," he told the E-Commerce Times In-Person Shopping Not Dead Yet...

More Consumers Buying Into Digital Payments

"They are still getting accustomed to myriad of bills and services for which they need to manage and pay," he told the E-Commerce Times Pandemic Driven Changes...

In-Store Commerce Kicked to the Curb

"Curb demands from multiple users have increased over the past few years," Chrissy Mancini Nichols, a mobility consultant with Walker Consultants, told the E-Commerce Times. "People want to travel beyond private vehicles, and the curb is where there's a convergence of competing uses, such as ride apps [like] Uber and Lyft, bicycles, dockless scooters, transit and private cars."

Fun Seekers Revel at Virtual Parties

"I personally have been loving virtual parties," Catherine Cardona, CEO of Party HarDIY, told the E-Commerce Times. "I can put my daughter to sleep and don't need to find a sitter. Plus, [there's] no commute or having to worry about picking a designated driver or getting a cab...

Latest Shopping Trends Emphasize Need for Retail Marketing Foresight

The E-Commerce Times discussed the implications of these new consumer buying trends with marketing experts. The results show that e-commerce is overwhelmingly becoming the first choice for many consumers. However, some consumers are beginning to show renewed interest in returning to their previous shopping norms...

Google’s E-Commerce Push to Fill the ‘Messy Middle’

"Anything that will remove the messy middle is key," Ray Wang, a principal analyst at Constellation Research, told the E-Commerce Times. "If I can get you to buy faster because you see a recommendation, a rating, a review, a seal of approval -- that's the first step. The second step is to be able to replicate Amazon's one-click purchase capabilities. Make it easy to buy now."

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