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Enderle Group Principal Analyst Rob Enderle told TechNewsWorld that Google is using a derivative of AOL's "take every opportunity to get product into consumers' hands" philosophy "We are outside the realm of giving everybody a CD or a floppy drive as a gift. So one of the most...

Over the last few weeks I wrote about the companies I expect will be in trouble in 2006 and several of the major trends we can expect to see develop next year as well. This time let's look at a few of the knock down, drag out battles I foresee for the coming year, ending with my final gift recommendation for this holiday season ...

Enderle Group principal analyst Rob Enderle said while the lost sales always hurt Microsoft, the impact of piracy wasn't as noticeable as it is now that the company's growth has moderated and as emerging economies, where piracy is often more rampant, have become more important to the company's overall sales...

HP's profits reflect Hurd's leadership, Rob Enderle, principal analyst at the Enderle Group, told TechNewsWorld. "Financially, HP has been doing a lot better. We've seen a tremendous amount of strength across their entire portfolio," he said. "That's directly related to Mark Hurd's leadership and the executives he has put in place."

We got the bad news out of the way last week when I highlighted four companies I see as likely to go into decline next year. This time let's focus on the major technology trends coming in 2006 and point to some companies you may not have heard of that should benefit from these trends, both corporate and consumer ...

But not everyone is convinced that this will translate into big holiday sales. "Bluetooth has taken off as a cell phone technology primarily for headsets, most of the other products [keyboards, mice, wireless telephones] haven't done particularly well or failed outright," said Rob Enderle, principal analyst at the Enderle Group in San Jose, Calif. Enderle said Bluetooth is still trying to find a sustained broad use...

As the new year approaches, a look ahead tells me there are companies doing well now who undoubtedly will be doing less well and companies that you may never have heard of that nevertheless have the potential to be stars in '06. Let's talk about the companies at risk first, and next week, I'll review some of the firms I believe to be potential emerging stars. At the end of this column, and for every one from now until Christmas, I'll also include an unusual technology gift recommendation...

In the month of November, three things happened nearly back-to-back that have had significant effects on the technology landscape. The first was the Sony rootkit fiasco, which may have changed the software arena forever. The second was the acquisition by Cisco of Scientific-Atlanta, in what was likely the WMD targeted at the digital home. And finally, TiVo announced its plans to deliver video content to video iPods, potentially breaking the hard lock Apple has on those devices...

"TV is moving to the Web in a major way," Enderle Group principal analyst Rob Enderle told the E-Commerce Times. "Specialized programming, movie previews and news programs are finding new audiences who want to watch. Thanks to broadband and an audience shift away from TV to the Web, advertising resources are following the users."

I'm either fortunate or unfortunate enough to have gone through a couple of significant corporate cycles in the world of business in recent decades. In the 1980s IBM started as the most respected company in the industry and ended as that decade's "Evil Empire." In the '90s, and over what seemed to be a much shorter period of time, Microsoft went down a similar path. And now all eyes are on Google, who is everyone's darling today, but is clearly showing a disturbing dark side...

Apple and Microsoft may have a history of rivalry, but Enderle Group Principal Analyst Rob Enderle told TechNewsWorld that they are friendly where Office is concerned "Microsoft Office is the productivity package for the Apple platform, at least for business. It's the only thi...

Continuing with a theme, this week I'd like to focus on companies that misact with respect to consumer rights. Last week we went into some detail on Sony's despicable recent actions which compromised consumers' rights and safety. This is all related to the idea that power corrupts. As the time comes to make your holiday purchases, it would be a good idea to look beyond the rhetoric this year and find out which companies really are acting against your best interests -- and choose accordingly...

A couple of weeks ago I wrote about how Google was on track to become the next "Evil Empire" because they were increasingly behaving as if they were the center of the universe. The central theme of the piece was how companies, particularly those that grow very quickly, can lose track of their ethics and, by placing their needs in front of all others, move from being widely admired to widely despised...

Rob Enderle, principal analyst of the Enderle Group, agreed that in general the outsourcing trend is nothing new. What is new, though, he said, "is the use of these smaller service aggregators; they can be both less expensive and more responsive than the larger firms if managed correctly, and IT is watching costs like never before."

Such cases typically take years and millions of dollars to work their way through the courts, but more importantly may represent distractions at a time when Microsoft faces more competitive pressures than perhaps ever in its history, said Enderle Group principal analyst Rob Enderle...

Enderle Group principal analyst Rob Enderle said the convergence on the same ground by major content owners and others is not surprising, given that many believe that streaming video advertising has the power to eclipse even the paid search listings business that gave rise to Google...

Last week Microsoft announced its new online extensions to Windows and Office called, coincidently, Windows Live and Office Live. These say a great deal about both Microsoft's direction and the future of desktop software in general. In addition, HP announced an intent to eliminate the concept of the "IBM" PC and take Dell out in the process ...

"Online TV is going to make inroads into traditional forms," Enderle Group principal analyst Rob Enderle told the E-Commerce Times. "That can be a threat to the traditional providers of content or it can be an opportunity as well." Meanwhile, television has long been moving to...

I'm either fortunate or unfortunate enough to have gone through a couple of significant corporate cycles in the world of business in recent decades. In the 1980s IBM started as the most respected company in the industry and ended as that decade's "Evil Empire." In the '90s, and over what seemed to be a much shorter period of time, Microsoft went down a similar path. And now all eyes are on Google, who is everyone's darling today, but is clearly showing a disturbing dark side...

Enderle Group Principal Analyst Rob Enderle told the E-Commerce Times that without the support of the Chinese government, it is unclear how the U.S. will make headway for its intellectual property holders. But, he added, the solution could come in the law of reaping and sowing...