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As we move into market recovery, marketing budgets once again are being funded, and I thought it would be good to look at the mistakes made by technology companies in the past. While this is a painful trip down memory lane for many, my hope is that this will keep the firms from making the same mistakes again ...

"Microsoft is always going to be in the position to perform well under tough circumstances," Enderle Group analyst Rob Enderle told the E-Commerce Times. "Companies are always going to go with the tried-and-true, especially when the future isn't as certain as they might like."

Microsoft has been amassing the cash stockpile for several years. Enderle Group analyst Rob Enderle said the software company wanted to be able to respond to any large judgments stemming from the Department of Justice (DoJ) antitrust action, in which the government sought to break up Microsoft into more than one company.

"They're bringing someone on board to speak to the entertainment industry in a language that they understand -- an insider who can speak to insiders -- and to provide a perspective back into Microsoft about what things are important to that industry," said Rob Enderle, principal analyst for the Enderle Group in San Jose, California...

I've been watching as a number of security expert's call for the companies to replace Internet Explorer (IE) and the follow-up pieces that state, with the implication that the companies must be stupid, that they aren't following that advice. I think this reflects more on how far removed many of these experts are from IT management than it does anything else, but, given the coverage, I figured it was time to write a security primer.

Enderle Group analyst Rob Enderle said a week's worth of technology company earnings suggest the IT industry is still in recovery mode, but that recovery will not be entirely smooth. "I'm hearing that budgets are being bumped for next year, but we have burned through the disc...

"This development is critical to the growth of the industry," Rob Enderle, president and principal analyst with the Enderle Group in San Jose, California, noted "It's critical for the growth of the merged PC-consumer electronics industry, which is going through a painful birth...

First, when users play games online, carriers receive the per minute charges. "There are some cases where users get hooked on a particular game, play it repeatedly, and are surprised when the month's cell phone bill arrives," said Rob Enderle, chief analyst at the Enderle Group...

It is hard enough to keep track of a child when there is a full-time parent at home to supervise. In the single-parent household or the dual-income family, maintaining balance between work and parenting is difficult, and providing much-needed supervision is almost an impossibility without substantial help. ...

Industry analyst Rob Enderle said Ballmer's memo was meant to energize employees and focus them on the many initiatives on the company's plate, from the much-anticipated Longhorn, to Web and computer search innovations and better security "The message is that Microsoft can sti...

One of the things that has stuck with me after meeting with HP last month is that the movie industry is going through a lot of changes. It seems to me that few consumers have any concept of how much this industry is likely to change by the end of the decade. So this week, I thought it might be interesting to explore the technology changes that are coming -- from creation to delivery -- and revisit why it might take some time for us to see the full potential of these changes exhibited in the market...

As a guest of AMD, I went to Indianapolis to watch the top Ferrari team once again whomp the other nine teams in what remains one of the most expensive sports in the world. This racing team has been winning for so long and is so dominant in this sport that I often wonder why anyone watches these races anymore. The outcome often seems preordained ...

Enderle Group principal analyst Rob Enderle told the E-Commerce Times that the rise of salesforce and similar companies do "represent a change, but that change does not necessarily represent anything more then an interest in being at the front end." Salesforce "indicates that ...

Every few years we have to take a deep breath and get ready for change, especially now as the personal computer industry will be adjusting to accommodate the technology changes that have defined it for the last several decades. ...

Last week I attended the HP analyst conference and I suddenly realized that the dynamic surrounding the mess we currently have with consumer electronics has changed. ...

I'm currently reading a science fiction book that refers to Bill Gates, and I was watching a movie recently in which one of the streets is named Microsoft Way, which happened to be on the moon. Clearly, Microsoft permeates much of what we do in tech, so it's no wonder that every time there is a change, we focus on the impact on Microsoft and attempt to forecast a demise that has been overhyped and simply not forthcoming...

Microsoft has three major annual conferences: the Professional Developer's Conference (PDC), Windows Hardware Engineering Conference (WinHEC) and TechEd. Although each conference is important and has set record attendance in the past couple of years, providing a solid counterpoint to the view that Microsoft is in decline, TechEd is about users of Microsoft's technology while the other two shows are focused on those that sell the technology. At TechEd, you'll find the technology buyers. Microsoft touches more of those buyers than any other single vendor.

I was chatting with a journalist a couple of days ago to help with background on a story on Microsoft designed to debunk one of the most common misconceptions surrounding the company. I started to realize there were a lot of them -- some I actually held myself -- that either were no longer true or never had been ...

A while back, I wrote a column on how Microsoft had passed Nintendo to become number two in the gaming scene [Rob Enderle, "Xbox v. PlayStation: Microsoft Throws Down the Gauntlet," TechNewsWorld, March 29, 2004]. In that column, I covered what Microsoft was doing to chase the clearly dominant player in the console-gaming market. That dominant player was and is Sony. In handheld gaming, the landscape is very different.

While it will be some time before Linux is really much of a threat to Microsoft's installed base or Microsoft to Linux's, the battle for the consumer and corporate desktop was actually joined some time ago. Both sides are working furiously to derail the other ...