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Real-Time Bidding Makes Its Way Into the Mobile Ad World

Real-time bidding, or "programmatic buying" as it is sometimes called, is remaking the online ad industry with its approach of matching supply and demand of ad inventory in real time against the attributes of any given viewer ...

Microsoft’s Next CEO Will Have a Tough Row to Hoe

By now the shock is wearing off and the steely-eyed calculations have begun following Microsoft CEO Steve Ballmer's announcement on Friday that he will step down from his post some time within the next 12 months ...

Delta Banks on 19,000 Windows Phones to Ramp Up Customer Service

Delta Air Lines has outfitted its more than 19,000 flight attendants with Windows Phone 8 mobile devices that it expects will further customer service and facilitate on-board transactions ...

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Echopass Revs Its Engines for Enterprise Contact Centers

Echopass recently unveiled a new enterprise edition of its software for corporations that use the cloud to manage their contact center operations. The offering consists of more than 40 applications and services aimed at centers that support between 500 to 20,000 agents ...

J.Crew Earns Top Marks on Retailer Report Cards

Top brands continue to push the envelope in customer service generally, but that's particularly true in the online sphere ...

Google Seeks Home-Field Advantage in UK Privacy Suit

Google is contesting the right of UK Safari users to bring a case against it in the UK, according to a statement from the plaintiffs' law firm ...

BEST OF ECT NEWS

The Hidden Risks of Mobile CRM

This story was originally published in two parts on April 12 and April 19, 2013, and is brought to you today as part of our Best of ECT News series ...

In Mobile Video Ads, Good Things Must Come in Small Packages

When the expected surge in mobile video advertising arrives, it's not just consumers who will have adjustments to make ...

LinkedIn Woos the Next Generation With ‘University Pages’

LinkedIn, the go-to social network for professionals, is opening its tent wider to include young people aspiring toward a career -- namely, budding college students and high school students with an eye on higher education ...

Wireless Customers Warm Up to Online Buying

Wireless customers are generally much happier with the quality of service they receive from providers via the companies' self-service websites than through other outlets, a new survey from J.D. Power reveals. In addition, they're happiest with AT&T among service providers, the study found. ...

Major US Media Succumb to Unsophisticated Syrian Hack Attacks

The Syrian Electronic Army on Thursday claimed credit for hack attacks that took control of portions of a handful of U.S. news sites via an article-recommendation service they all use ...

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BroadVision and SugarCRM Join Hands for Closer Integration

SugarCRM and BroadVision have teamed up to integrate their respective products -- SugarCRM's namesake CRM app and BroadVision's Clearvale enterprise social networking platform -- to give users a fuller view of what is happening in the enterprise, the companies announced this week ...

Google Asks Search Users to Speak Up

Google is making a major push into voice search with the rollout of several new capabilities, the company announced on Wednesday ...

Millennial Buys Rival Jumptap in Mobile Ad Push

Millennial Media announced on Tuesday that it will acquire competitor Jumptap in a stock transaction worth approximately US$225 million. Under the terms of the agreement, Jumptap shareholders will receive approximately 24.6 million shares of Millennial Media ...

Facebook Raises Its Voice IQ With Mobile Tech Buy

Facebook on Monday announced that it will acquire Mobile Technologies, a company that specializes in speech recognition and voice technology ...

An Obstacle-Strewn Path Awaits Mobile Video Ads

As an onslaught of mobile video ads threatens the digital advertising landscape, it's sobering enough to realize that more than a few brands are not fully prepared ...

Nice Systems Gives Customers Face Time With CSRs

Nice Systems has introduced a Contact Center Video Recording platform to its Nice Interaction Management suite. While not in great demand yet, this feature surely will draw more interest if customer service and regulatory trends continue on their current trajectory. ...

Samsung Slapped With ITC Ban in Patent Merry-Go-Round

Almost a week after the Obama administration overturned a ban issued by the International Trade Commission against the import of certain Apple items, the ITC made a similar ruling -- this time, against Samsung. ...

Yahoo Beats the Drum in Buildup to New Logo Reveal

Yahoo's 20-year-old logo is set to change next month with the unveiling of a new graphic "that's more reflective of our reimagined design and new experiences," said Chief Marketing Officer Kathy Savitt ...

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Zozi: It’s All About the Experience

Zozi, a company that connects customers to activity-related adventures or trips -- say sailing lessons or rock-climbing tours -- rolled out a CRM system earlier this year that is an offshoot of an acquisition the startup made at the end of 2012. ...

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