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While observers generally welcomed the PSP changes, particularly the reduced game-loading time, the fact that the unit will still use Sony's proprietary memory left some -- including Parks Associates gaming analyst Michael Cai -- underwhelmed "It didn't get me excited at all,"...

Mobile WiMax is likely to have the most success among new market entrants looking to enter the market in the near term, such as landline operators seeking to include mobility in their service bundles. The potential of such markets should not be underestimated. Parks Associates forecasts more than 80 million subscribers worldwide will be using mobile WiMax by 2012...

Dynamic ads will increasingly dominate the in-game advertising market, according to a report released last month by Parks Associates, a research firm in Dallas Dynamic ads will grow from 27 percent of the in-game market in 2006 to 84 percent in 2012....

"I totally agree with John," Michael Cai, a Parks Associates analyst, told TechNewsWorld. "I'm one of the analysts that has repeatedly said that the industry cannot rely on chasing [intellectual properties] and producing sequels. We are at a turning point right now and only true innovation can further strengthen the industry...

The new technology is "definitely part of the 'Wii Effect,'" added Michael Cai, a Parks Associates analyst If Nintendo expects to maintain its current level of success over the PlayStation 3, then the company "needs to make sure key developers will leverage its innovative desi...

Video game addiction is a particularly severe problem in Asian countries such as China and Korea, where the popularity of massively multiplayer online role-playing games (MMORPGs) far outpaces that in the United States, Michael Cai, director of broadband and gaming for Parks Associates, told TechNewsWorld. "World of Warcraft," which has 9 million players worldwide, is one example of that type of game, he added...

In 1998, Napster took college campuses by storm and quickly ushered in an era where anyone could download any song they wanted without paying for it. The record labels were caught off guard and spent years debating the best way to respond ...

"This is nothing new," Michael Cai, director of broadband and gaming for Parks Associates, told TechNewsWorld "Doing anything excessively might get you injured," Cai said. "I don't think it's a problem of the Wii. The machine delivers active sports games -- if you're not caref...

The use of a home network largely as a broadband-sharing mechanism is just the first of several stages in the evolution of home networking. Both consumers and carriers will use connectivity for applications beyond shared Internet ...

"The early release date is definitely there to provide a head start on holiday sales," Michael Cai, principal analyst at Parks Associates, told TechNewsWorld. "Wii is in its own league and Microsoft is trying to differentiate from Sony through exclusive content and online multiplayer play...

A number of firms have recently launched remote home monitoring services. Are they able to do so because of widespread broadband adoption or consumer demand? ...

"The competitive environment that characterizes today's broadband and value-added services landscape benefits the growth of many digital lifestyle products and services," noted a report released Tuesday by Parks Associates, a market research and consulting firm "At the same ti...

The only difference between the 8800 GTS 320 Mb and 640 Mb versions is the amount of memory on the cards, which likely won't affect their performance, said Michael Cai, director of broadband and gaming with Parks Associates "However, only Nvidia offers graphics cards that supp...

While broadband services have penetrated a large portion of the United States, many rural communities still have few options beyond dial-up. Parks Associates' "Managing the Digital Home: Installation and Support Services" showed that 44 percent of dial-up subscribers live in rural areas. Furthermore, only 23 percent of rural residents subscribe to broadband services...

Sony is trying to differentiate itself from other game makers by linking the PS3 and PSP game consoles together in order to gain certain advantages, Michael Cai, director of broadband and gaming with Parks Associates, told TechNewsWorld "Lots of gamers weren't satisfied with ...

Avatar-based games have been very popular in Asia for some time already, and now "it seems there's an invasion of avatar games into the Western world," Michael Cai, director of broadband and gaming for Parks Associates, told TechNewsWorld. "With 'Second Life,' Nintendo Wii and Sony PlayStation Home, it seems all the major players are interested in testing the idea."

I still enjoy flying. This statement may seem anachronistic these days, with all the air travel delays, security screening hassles and wild-eyed rudeness that one does tend to experience from a few fellow travelers ...

"Pornography is illegal in China," Michael Cai, an analyst at Parks Associates who is also a Chinese citizen, told the E-Commerce Times. "Those kind of severe sentences are not uncommon and the government has very tight control." Porn operators in China, said Cai, are less int...

"Recently, there has been a lot of talk about and a lot of interest in in-game advertising because it offers companies a new way to reach key customers," said Michael Cai, director of broadband and gaming at market research firm Parks Associates, which estimates that this market generated US$80 million in worldwide revenue in 2005. Enterprises, such as Toyota Motor Sales USA and Major League Baseball, have adopted this channel, so their products are now displayed during video games...

The $30 reduction is barely noteworthy, according to Parks Associates gaming analyst Michael Cai "I just don't think it's such a big deal," Cai told TechNewsWorld. "They cut the price by about 15 percent, but if you look at the market there are all sorts of bundles already exi...