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EXPERT ADVICE

How E-Commerce SMBs Can Step Up Sales Engagement

Instead of declaring that spent money as simply "the cost of doing business," best-in-class organizations have been implementing sales engagement platforms to realize dramatic increases in the conversion of new leads into new sales, without investing in any additional staff or marketing programs.

EXPERT ADVICE

How Vulnerable Is Your E-Business to Employee-Assisted Fraud?

Plenty of different businesses will feel the need to bring on additional staff -- from those in the travel sector to shipping and even dining. However, retail is going to experience the biggest holiday hiring bump, and wages for temporary workers in the retail sector are expected to surge 54 percent over last year. It's all part of the booming economy and tight labor market, and those conditions have been forcing recruiters to start hunting for help earlier this year, too...

OPINION

Crisis in Tech: Who Can Save Companies When Execs Go Off the Rails?

Over a decade ago, companies became concerned about taking on too much risk, and they came up with the not-so-brilliant plan of hiring risk officers. These folks had staff and were given the responsibility to ensure that the companies, generally financial institutions, didn't take on excessive risks. Instead, it was if these institutions suddenly felt that any risk was acceptable, and the U.S. market crashed catastrophically as a result of loans that weren't properly secured...

EXCLUSIVE INTERVIEW

Former White House CIO Theresa Payton: ‘There Are Grave Concerns About Election Interference’

She served as the first female chief information officer at the White House, overseeing IT operations for President George W. Bush and his staff With the U.S. midterm elections fast approaching, both Payton's observations about the current cybersecurity threat level and her ad...

OPINION

10 Blogs That Could Change Your CRM World

Although the frequency of posts dropped, the guest posts from notable experts dried up, and the staff of writers dwindled to two -- veteran Judith Aquino and newcomer Dylan Haviland -- the quality remained. The blog featured some good interviews with genuine thought leaders l...

EXPERT ADVICE

Harnessing Video for Customer Advocacy

The knowledge base is essentially a video memory bank of documentation as it relates to the most frequently asked questions about the products or services you provide. It might provide additional insight into company details as well, including corporate structure and staff introductions. More than anything, it's a source of knowledge meant to help your customers access answers to their most urgent questions on their own when you can't be there for them...

Mostly Hotly Sought-After Linux Skills

This year's report features data from more than 750 hiring managers at corporations, small and medium businesses, and government organizations and staffing agencies across the globe. It is based on responses from more than 6,500 open source professionals worldwide Linux skills...

EXPERT ADVICE

6 Tips for Managing Data Before an Emergency Strikes

Assign specific tasks to each member of the team as part of the plan. Every staff member should understand that data is an asset, and that it must be managed proactively before an emergency strikes. Of course, you should create a data plan as part of a broader disaster response plan that first ensures personal safety. Never place people in a spot where they try to save data when instead they should be exiting the building or taking some other action. Simply reinforce the need for proactive planning.

EXPERT ADVICE

5 Tech Advances That Can Deepen Customer Engagement

Consider the real-life, in-store experiences that influence customer behavior. People touch objects, try them on, and test them out. They discuss products with friends and other customers. They wander around the aisles, get answers from friendly staff members, and make returns or exchanges...

BEST OF ECT NEWS

Smart High-Tech Solutions for Aging in Place

A remote trained staff operates and speaks through the screen. Staffers know each client's interests and might ask knowledgeable personal questions. Family can inform remote staff about things happening on any given day. ...

Cybersecurity Economics: The Missing Ingredient

An economic viewpoint is a bit more involved, but still not rocket science. Start by understanding what it costs on an annual basis to operate the countermeasures you have in place, both in soft costs (such as staff time and human-power) and in hard dollars (costs like licensing costs for software, or maintenance costs paid to vendors or service providers). ...

EXPERT ADVICE

How to Position Your Brand for Holiday Success on Amazon

Prepare for last-minute opportunities, such as a seller who needs to order more inventory before the holidays end. Have the staff and procedures in place to expedite that process so you can maximize sales 8. Understand and comply with fulfillment guidelines....

OPINION

5 Reasons the Sales A-Player’s Era Is Ending

A-B-C-player thinking came out of an era when the customer had one point of contact with the seller -- one key decision maker talked to one salesperson. Those days are over. The average deal involves seven or more decision makers, and the seller may call on resources ranging from sales engineers to professional services staff and beyond, including other members of the sales team...

EXPERT ADVICE

The Best of Both Worlds: Converging Online and Offline Shopping

Experiential retail is breathing new life back into brick-and-mortar stores. Customers are demanding more from their shopping experiences, and that includes unique in-store environments that take shopping to the next level. When seeking the added value of experiential retail, customers are looking for new ways to interact with products. They want customized experiences, whether online or offline, which let them connect on a deeper level with the products or brands and provide one-on-one attention from knowledgeable staff...

ANALYST CORNER

Why Is Wireless Caller ID So Often Wrong?

This functionality is helpful to companies that are located in one area but want to give the impression they have local staff in areas around the country. I suppose we can live with that level of deception, although I'm not in favor of it. The problem is when this capability is used by bad guys to steal from us or worse.

OPINION

Women as CEOs: The Problems and the Promise

The nature of the CEO role isn't one of focus -- not really. That is for line and staff positions that often are defined tightly. A CEO must watch every aspect of a business, including sales, marketing, finance, manufacturing, operations and line functions. The job requires ...

ANALYSIS

Protecting Against ‘Natural’ Cybersecurity Erosion

Consider first that allocation of staff isn't static and that team members aren't fungible. This means that a reduction in staff can cause a given tool or control to have fewer touchpoints, in turn decreasing the tool's utility in your program. It means a reallocation of responsibilities can impact effectiveness when one engineer is less skilled or has less experience than another...

Poor Website Designs Could Trigger Legal Actions

While vendors strive to create ever more attractive and compelling websites, designers and marketing staffs need to address the basic nuts and bolts of contract communications, said Levin For electronic documents, vendors should "refer to the arbitration clause near the begin...

EXPERT ADVICE

Utopia or Disaster? AI’s Transformation of Sales

Second, they focus on building the one thing that cuts through all the noise: trusted relationships. Sometimes they build relationships with the ultimate decision maker directly, and sometimes it's with trusted staff members. Buyers are far more open to shifts in viewpoint and perspective when their source of information is a trusted confidant...

ACLU Sues Facebook for Facilitating Gender-Biased Job Recruitment

"Sex-segregated job advertising has historically been used to shut women out of well-paying jobs and economic opportunities," said Galen Sherwin, senior staff attorney at the ACLU Women's Rights Project. "We can't let gender-based ad targeting online give new life to a form o...

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