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Riskified Reveals Reasons for Summertime Shopping Shams

Policy abuse -- including refunds and returns, reseller purchases, promotion, and coupon fraud -- tends to surge in the summer. However, according to Riskified's policy abuse expert Joe Gelman, the reason for that uptick has remained a mystery until now To combat the shift in ...

AI-Enhanced Searches May Pose Threat to Creators, Publishers

SGE essentially is the newest way for Google to keep users interacting with the search engine results page (SERP) and disincentivizing them from visiting the source content, asserted Joe Karasin, CMO and founder of Karasin PPC, a marketing agency that specializes in Google ads, in Lapeer, Mich...

Copyleaks Study Finds Explosive Growth of AI Content on the Web

One group that immediately saw the value of AI content was one in a position to flood web pages with it. "This might not be a popular thing to say, but give marketers any chance to take a shortcut to success, and it will be used," declared Joe Karasin, CMO and founder of Karasin PPC, a marketing agency in Lapeer, Mich., that specializes in Google ads...

Gartner Predicts 25% Dip in Search Volumes by 2026

Brands are already rethinking their strategies, maintained Joe Karasin, CMO and founder of Karasin PPC, a marketing agency that specializes in Google ads, in Lapeer, Mich "This has been a known issue for some time now, and companies have reacted by investing more in alternativ...

AI With Attitude: Musk Venture Raises Curtain on ChatGPT Competitor ‘Grok’

The rebellious and humorous bot approach may get some play in some sectors, noted Joe Karasin, a social media marketing specialist with Karasin PPC in Lapeer, Mich. “It may even be a window into how AI can be more accessible or acceptable to consumers,” he told TechNewsWorld...

Gen Z, Millennials Turning to TikTok for Career Advice

The fact that Gen Zers are going to TikTok for career advice is no surprise, added Joe Karasin, a social media marketing specialist with Karasin PPC in Lapeer, Mich “TikTok has essentially become a search engine for younger users that have found Google and other search engin...

Spotify AI-Powered Translation Tool Has Podcasters Speaking in Global Tongues

Spotify has made some high-profile deals in recent years, including a US$200 million multi-year exclusive pact with podcaster Joe Rogan, $196 million for the Ringer sports and pop culture site, and $56 million for the Parcast production company, known for its true crime podcasts...

Blue Chip Ads Feeding Unreliable AI-Generated News Websites

For brands engaged in programmatic advertising, landing on unsavory websites is largely unavoidable, maintained Joe Karasin, CMO and founder of Karasin PPC, a marketing agency in Lapeer, Mich., that specializes in Google Ads "Essentially all programmatic is sold in batches, so...

Clickbait News Sites Turn to AI for Content

It cited one website, CelebritiesDeaths.com, that published an article titled "Biden dead. Harris acting President, address 9 am ET." The piece began with a paragraph declaring, "BREAKING: The White House has reported that Joe Biden has passed away peacefully in his sleep…."

STUDY

Denmark Tops in Digital Quality of Life, US in Fifth Place

"That may be warranted relative to other countries, but our research has found the U.S. still has a lot of room for improvement in providing electronic government services," observed Joe Kane, director of spectrum and broadband policy at the Information Technology and Innovation Foundation (ITIF), a science and technology think tank in Washington, D.C

EXCLUSIVE INTERVIEW

Security Demands Shifting Business Backups Away From On-Prem Boxes

U.S. President Joe Biden has emphasized the private sector must step up and lock its "digital doors" to defend critical infrastructure. Sir Jeremy Fleming, director of GCHQ -- the U.K.'s intelligence, cyber, and security agency -- warned the Russian regime is identifying institutions and organizations to bring down, making it just a matter of time before the attacks come...

OSS NEWS

New Cloud Cybersafety, Malware Miseries, Snap Snafus Lavish Linux

Cloud and cloud-native technologies have changed the way enterprises manage resources. This creates an opportunity for innovative performance and optimization solutions, according to Joe Daly, director of community at FinOps Foundation "StormForge is among a very select group ...

EXPERT ADVICE

AI-Powered Search Turns E-Commerce Queries Into Conversions

It's a common refrain from both technologists and laypeople alike, but the past two years have reshaped the digital landscape. While many people are probably a bit tired of hearing this phrase -- and other similar phrases -- it is particularly important for companies with e-commerce platforms ...

Cars.com Event Addresses FAQs, Concerns About EV Ownership

"Cars.com bought its first plug-ins a decade ago, a Nissan Leaf and Chevrolet Volt, and we have since continued to evaluate scores of other electric models. Expanding beyond just how the cars drive, we live with EVs and test the range, as well as the cost and setup associated with home charging," said Joe Wiesenfelder, Cars.com executive editor and EV expert...

Big Picture Marketing Advice for E-Tailers This Holiday Season

"Optimize your commerce page and make any necessary brand page updates," Joe Wu, general manager of Oceanwing, told the E-Commerce Times. "Your brand page can get far more customers during the holiday season than at any other time of the year." Seize the Moment, Marketers...

INSIGHTS

CRM’s Virtuous Circle

First, in the Atlantic, "Kill the 5-Day Work Week" by Joe Pinsker. As you might deduce from the title, the piece provides solid evidence that some leading companies reduced employee hours to a four-day schedule during the pandemic. The result? Little downside and lots of positives like increased productivity...

Consumers, Marketers, All Ears on Podcast Advertising

1. The Joe Rogan Experience2. The Daily3. Crime Junkie4. This American Life5. My Favorite Murder6. Stuff You Should Know7. Office Ladies8. Pod Save America9. Planet Money10. Wait Wait...Don't Tell Me! The top 10 podcasts for 2021 tracked by Podtrac rank many of the same shows ...

Meal Kit Services Package Convenience With Sustainability

"To keep existing customers engaged and retain new customers, these companies might offer subscription discounts and incentives to promote their products and express food safety -- especially for first-time purchases," Joe Scioscia, vice president of sales at VAI, an ERP provider in Ronkonkoma, N.Y., told the E-Commerce Times...

DoJ to Google: Try This Antitrust Suit on for Size

"It's a tough case to win," said Joe Kennedy, a senior fellow at the Information Technology & Innovation Foundation, a public policy and technology innovation organization in Washington, D.C "If the DoJ wants to break up Google or impose significant structural remedies, that w...

SECURITY

The Risks and Consequences of Lax Patch Management

On February 9, 2021, Microsoft will begin to enforce new settings that will improve the security of the Netlogon Remote Protocol, Joe Dibley, security researcher at Stealthbits Technologies, told TechNewsWorld. The flaw will have to be patched first Corporate Responsibility...

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