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Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm in Bend, Ore., recommended engaging consumers when considering product options to boost consumer interaction “Advisory councils work with existing customers, so they feel they have s...

Microsoft Ignite is on this week. It’s the company’s massive event focused on IT professionals. While you can attend this event remotely, you should consider attending in person this year because I still see far more AI failures than successes. When AI is deployed successfully, it has a significant positive impact on productivity, yet quality appears to be going in the wrong direction. But not for everyone...

"Search engines could do as TikTok and YouTube do and share their revenue to build up creators feeding their services," added Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm in Bend, Ore "However, as AI advances," he told TechNewsWo...

AMD has made significant strides in AI. Last week, it announced that its first 1-billion parameter large language models are performing exceptionally well. Under the leadership of CEO Lisa Su and with the help of CTO and Executive VP Mark Papermaster, AMD has done an admirable job of fast pivoting after Nvidia and OpenAI’s initial surprise success to create a credible generative AI solution...

Microsoft was the first to put AI on devices with its Copilot+ launch months ago. It caught Google and Apple sleeping and seemed poised to own the AI space with the help of OpenAI and ChatGPT ...

Infrastructure woes aren’t the only challenges facing tech in the multifamily residential market. “There’s a lack of understanding about what these technologies can and cannot do, and a lack of skills on how to set them up so they perform as intended and provide a better return on investment,” Rob Enderle, president and principal analyst with the Enderle Group, an advisory services firm in Bend, Ore. told TechNewsWorld...

Because of Intel’s relative weakness at the moment, Arm has an opportunity to move outside of its smartphone base and solidly into PCs. Instead of backing Qualcomm’s play, Arm has decided to cancel Qualcomm’s license. This move not only appears to be an abuse of power but is extremely ill-timed, given Intel and AMD have correctly identified the threat and formed a partnership to fight it...

“Disinformation drives bad decisions, and it is particularly problematic for AIs,” said Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm in Bend, Ore “The AIs will be making decisions on this bad information far more rapidly, m...

On paper, Lenovo Group and Dell Technologies are remarkably alike, but the two companies are organized and run differently. That will become clear to most who compare last week’s Lenovo Tech World 2024 event to Dell’s similar event next month ...

“With new hardware, there is always a horse and cart problem,” added Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm in Bend, Ore “Developers don’t want to create programs unless there is a critical mass of users, and users ...

I stopped working for Forrester in 2002 and went out on my own as an independent analyst. At that time, Intel’s valuation and power significantly eclipsed AMD and Nvidia. Intel had a strong corporate brand, and Pentium was so popular people wrote songs about it, and Qualcomm wasn’t even on Intel’s radar ...

Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm in Bend, Ore., pointed out that while the report highlights the potential for problems, it doesn’t provide any hard evidence of wrongdoing In addition, he continued, using the harves...

AI advancements over the last two years have been nothing short of amazing. Initially driven by Nvidia, Microsoft, and OpenAI, this wave has spread far and wide, leaving few firms out of this AI feeding frenzy ...

As powerful as AI-assisted gift-giving can be for retailers, it won't be a slam dunk for them. "AI can increase consideration and close rates on sales significantly, but only if it is implemented well, and too few companies know how to implement it well this early in its young life," warned Rob Enderle, president and principal analyst of the Enderle Group, an advisory services firm, in Bend, Ore...

A lack of contact with AI can contribute to skepticism toward it. "Most haven’t seen AI work, and many who have, haven’t realized they weren’t working with an AI, thinking they were talking, chatting online, or texting to a human," said Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm, in Bend, Ore...

I’m writing this before the September 10 presidential debate to avoid any influence on my perspective. Both candidates are reportedly preparing by using surrogates to stand in for their opponents. This strategy doesn’t always work well and has proven ineffective in previous debates ...

Ordinarily, inflation doesn’t affect luxury items, but the iPhone is an exception, asserted Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm, in Bend, Ore. “iPhones sell into non-wealthy segments,” he told TechNewsWorld. “This should have eroded Apple’s brand image as a luxury brand, but it has not. Inflation has a far bigger impact on middle-class and below buyers than it does on the wealthy.”...

AMD just got the nod from Microsoft that its new mobile Ryzen AI 300 series processors will now be capable of running Microsoft’s advanced AI applications, which are marketed under the brand name Copilot+. AMD is also the supplier to Microsoft Xbox, and with Microsoft heavily focused on AI, it is only a matter of time before the AI Xbox is announced...

Despite those improvements, the category still isn’t where the market wants the technology to be, maintained Rob Enderle, president and principal analyst at the Enderle Group, an advisory services firm in Bend, Ore “The market appears to want something that has more augmen...

This is a "man bites dog" story because, for much of the two companies’ existence, Intel's brand value ranked among the highest in the world, consistently outpacing that of AMD. Under the leadership of Intel’s then-CEO Andy Grove, its former CMO Dennis Carter significantly enhanced this value by creating constructs like the Bunny People and leveraging a generous marketing budget to generate remarkable interest in Intel products...