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ANALYSIS

Dialing Into Mobile Marketing

Just ask Joe Markoff, owner of an Oggi's Pizza franchise store. "Mobile marketing integrated with our print mailer has become a key part of our marketing and advertising mix," he says. "The introduction of mobile coupons has significantly increased my business during slow periods." ...

Linux Buffs Get Eyeful at LinuxCon Tech Showcase

In addition to running a SUSE Workshop at the event, Novell, for one, is on hand in the technology showcase to demonstrate SUSE Linux Enterprise, SUSE Studio and the SUSE edition of Moblin, Joe Brockmeier, Novell's openSUSE community manager, told LinuxInsider Hooduku, meanwhi...

Avaya Caters to SMBs With Kinder, Simpler IP Office Release

"We have greatly simplified the platform and the way that the IP Office is sold in terms of how it is packaged and priced," Joe Scotto, director of small and medium enterprise communications, told CRM Buyer. Bigger Capacity ...

OPINION

The Post-9/11 Internet: A Breeding Ground for Anger and Lies

A couple of elections and a new administration later, and everyone should be able to see the country is more divided than ever, and the Internet's influence is more profound than ever -- whether one likes it or not. The Obama campaign team made masterful use of social media and cellphone technology to win in 2008, only to watch its opponents take command of user-generated video and the same social networks to undercut the health care reform issue. The same anger that made South Carolina Congressman Joe Wilson shout "You lie!" to the president during Wednesday's speech to Congress has its roots in the Web-based propaganda of the summer. It's the kind of outburst done with the hope, if not outright knowledge, that somewhere, someone is capturing the moment with a digital camcorder. Granted, Wilson didn't need a Flipcam or smartphone trained on him; his outburst was delivered in Dolby 1080i high-definition...

Microsoft Foes Aim to Snatch Patent Advantage in Linux Tussle

Buying the patents is a wise move, according toArnstein & Lehr partner Joel Rothman. "It is one of a couple of different strategies that organizations have been using in order to protect the open source use of technologies," he told LinuxInsider. ...

Boom Time for FOSS

For example, a company running an older Unix application on a Solaris machine may be dependent on "Joe Solaris" to maintain them, McPherson said; if he leaves, it could be harder to find someone else capable of working with that older technology Consolidating everything to Lin...

Coalition Mounts Campaign for Stiffer Privacy Laws

The coalition has sent letters to six members of the U.S. House of Representatives -- Rick Boucher, D-Va.; Cliff Stearns, R-Fla.; Bobby L. Rush, D-Ill.; George Radanovich, R-Calif.; Henry A. Waxman, D-Calif.; and Joe Barton, R-Texas -- describing the extent to which personal data can be gleaned from an individual's online habits and the aggressive tactics online advertisers are adopting to fully mine that data, which could include such information as sexual orientation, financial security or a plethora of other things people might want to keep to themselves.

Google Offers Testers a Sip of Caffeine

Espresso, or Just Another Cuppa Joe? Announcing Caffeine on the Google Webmaster Central Blog, Google engineers Sitaram Iyer and Matt Cutt said a large team has been working on the project for the past few months....

EXPERT ADVICE

Is ICANN Cooking Up a Storm?

The marketing benefits are obvious. If you run a company called "Joe's Company," you could get ".joe" as a top-level domain. However, the risks are significant. Cybersquatting, the most prevalent form of brand abuse that we find in the dot-com world, could extend into the wor...

THIS WEEK IN TECH

Security, Sanity and Social Networking in the Ranks

In a separate case, Joel Tenenbaum was ordered to pay $675,000. But whether he really shared 30 songs wasn't an issue -- he admitted it. The only question for the jury was how much he should have to pay in penalties. A willful violation of the Digital Theft Deterrence Act can ring up at $150,000 per infringement. Theoretically, Tenenbaum could have been slapped with a total bill of $4.5 million. Obviously, the jury didn't go that far, but it did put Tenenbaum on the hook for over half a million, fueling debate over the actual monetary damage caused by file-sharing.

File-Sharing Penalties May Be Scrutinized on Constitutional Grounds

Juries in Massachusetts and Minnesota, respectively, ordered those awards to the recording industry this year in cases involving defendants alleged to have illegally downloaded music from the Internet. The $22,500 figure comes from the most recent case, involving Boston University grad student Joel Tenenbaum, accused of downloading 30 songs and sharing them via peer-to-peer services...

Jury Takes Up Penalty Question in Grad Student’s P2P Trial

Joel Tenenbaum's fate was probably already sealed before he went to trial for the copyright infringement of 30 songs by Nirvana, Green Day and the Smashing Pumpkins, but the 25-year-old college student made sure of it on Thursday when he admitted on the stand that he did in fact download and share the songs.

Suspicion Centers on N. Korea in DoS Blitz but No Smoking Gun

The offending computer code has been under Joe Stewart's microscope since the Fourth of July weekend It's not a particularly sophisticated piece of malware, said Stewart, who's director of malware research at Secure Works. There's nothing unusual in its antivirus evasion techn...

BEST OF ECT NEWS

The Rise and Fall of Traditional Journalism

The term "journalism" conjures up powerful memories for many people. For some, it's the epic confrontation between Edward R. Murrow and Sen. Joe McCarthy, which ultimately led to the senator's downfall and the end of the Red Scare. For others, it's Walter Cronkite, whose stentorian tones and skill in telling the story served to chronicle the 1960s, earning him the sobriquet of the "Most Trusted Man in America." Still others can point to Bob Woodward's coverage of Watergate during the 1970s, which ultimately forced President Richard Nixon to resign in disgrace. Indeed, Woodward's role may have spawned a number of TV shows and movies over the years in which reporters and journalists are featured heavily...

OPINION

What I Need to Help Sell Linux

So here is what I believe would help a small town PC guy like me to help sell Linux to Joe SMB and Sally Home User A True SMB Edition...

Facebook Knocks Down Another Single Sign-On Hurdle With OpenID Adoption

Facebook's adoption of OpenID makes it easier for those with manylogins to centralize their social media usage, Joel Comm, author ofTwitter Power, told TechNewsWorld. However, the integration with Gmail and the ability to friend other Gmail users is more important, he said.

EXPERT ADVICE

Viral Marketing 1, 2, 3

Everyone talks about building an online community that drives "viral" marketing -- but how exactly do you accomplish that? ...

The Rise and Fall of Traditional Journalism, Part 1

The term "journalism" conjures up powerful memories for many people. For some, it's the epic confrontation between Edward R. Murrow and Sen. Joe McCarthy, which ultimately led to the senator's downfall and the end of the Red Scare. For others, it's Walter Cronkite, whose stentorian tones and skill in telling the story served to chronicle the 1960s, earning him the sobriquet of the "Most Trusted Man in America." Still others can point to Bob Woodward's coverage of Watergate during the 1970s, which ultimately forced President Richard Nixon to resign in disgrace. Indeed, Woodward's role may have spawned a number of TV shows and movies over the years in which reporters and journalists are featured heavily...

The Good, Bad and Ugly Bits of Windows 7 RC

After running the RC for two days, another commenter on the blog, Joe Richards, said that he prefers his PC running Windows 7 RC over his Apple Macintosh Even on the Apple Blog, which (perhaps predictably) ripped the Windows 7 RC, there were a few favorable comments.

ANALYSIS

vSphere 4: Forerunner to a Data Center Revolution?

Cisco's John Chambers, Dell's Michael Dell, EMC's Joe Tucci, HP's James Munton and Intel's Pat Gelsinger were palpably enthusiastic about vSphere, and with good reason. If the effort succeeds to the extent that VMware and others expect, it will provide the driving force behind next-generation data centers...

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