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Kristen Hanich, an analyst with Parks Associates, noted that Microsoft has had some aggressive Game Pass promotions with the goal of bringing more attention and trial users to the offering "Once customers understand the value proposition of this model, many will stay and pay f...

Apple's decision could potentially hurt Microsoft's cloud gaming strategy."Cloud gaming has the potential to shake up the gaming industry's competitive landscape," observed Kristen Hanich, an analyst with Parks Associates "Traditional gaming is device-centric with gaming exper...

"As smart speaker adoption continues to grow, the user base has begun to tilt more towards a less technically adept consumer who is less likely to use the app to create reminders and routines and download new skills and voice apps," observed Kristen Hanich, an analyst with Parks Associates...

According to Parks Associates, 30 percent of U.S. broadband households say they're interested in services that can deliver a Netflix experience for gaming. There is renewed interest, the research firm's report noted, in gaming services that can stream over the Internet and deliver games to multiple platforms without downloads and without taxing local processing power...

"Nintendo wasn't able to monetize its mobile games in the way that it wanted to," observed Kristen Hanich, an analyst with Parks Associates, a Dallas market research and consulting company specializing in consumer technology products "In mobile, the freemium business model is ...

Parks Associates tested consumer familiarity with the various augmented reality technologies and devices in one of our quarterly surveys of 10,000 U.S. broadband households. We found that only 12 percent of heads of U.S. broadband households considered themselves to be "familiar" with any one tested augmented reality device or technology. Familiarity was largely generational -- a quarter of Millennials and a third of Gen Z heads of households consider themselves "familiar."

Though it no longer grabs many headlines, video piracy remains a major issue for pay-TV services, according to data released last month by consumer research firm Parks Associates If just 10 percent of pay-TV subscribers should discontinue paying for services by 2023, the loss ...

Twenty-two percent of American broadband households have speeds from 100 Mbps to 999 Mbps, suggests a study Parks Associates released this spring. However, a greater number of households -- 39 percent-- have no idea what their connection speeds are Interest in speeds above 999...

Wearables have been seeing tremendous growth since Parks Associates first started tracking the category in 2013. Fitness trackers or watches are reaching almost a quarter of broadband households, at an adoption rate of 23 percent. The distinct form factors are blurring, as fi...

"However, not a lot of consumers own home theater systems nowadays, and Parks Associates consumer survey data finds that while soundbar penetration is at roughly 24 percent of U.S. broadband households, only a small percentage of these owners claim to have a soundbar with Dolby Atmos support," she told TechNewsWorld...

"NBC has announced its own service that will launch in 2020, and CBS'success is part of the motivation," said Brett Sappington, senior research director at Parks Associates "NBC also wants to gain a foothold in the OTT space rather than being left out," he told TechNewsWorld....

Sonos' Flex program addresses one of the biggest barriers to consumers shopping in the connected market, noted Chris O'Dell, research analyst at Parks Associates, an Addison, Texas-based market research and consulting company specializing in consumer technology products "Our r...

In fact, 76 percent of respondents to a recent Parks Associates survey used their smartwatch to track steps. Sixty percent used them as a heart rate monitor, and 53 percent to track calories. Overall, 41 percent of smartwatch owners reported that the most commonly used apps were to track calories or to monitor weight loss goals...

"The ability to shut off both the camera and the microphone will appeal to those who have privacy concerns regarding these devices," said Dina Abdelrazik, research analyst at Dallas-based Parks Associates, a market research and consulting company specializing in consumer technology products...

"The question is the degree to which consumers value content other than CBS and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associates "Those consumers that subscribe to pay-TV primarily to get CBS have proba...

Consumers are becoming increasingly concerned about the hacking of their devices and data as they hear about more data breaches and have their own experiences with issues such as ransomware, identity theft and botnet attacks. ...

"Parks Associates consumer survey data finds that between 2014 and 2018, the average amount paid by U.S. broadband households on their most-recently purchased smartphone doubled from a mean of $258 to $528," noted Kristen Hanich, senior analyst at Parks Associates...

More than 30 percent of computing and entertainment device owners reported loss of wireless connectivity last year, with home network routers identified as the most common source of the problems, Parks Associates research shows. Reported problems with smart home devices had a lower frequency -- just 14 percent of smart home device owners reported experiencing any technical problems with their device in 2018 -- but the majority of problems were either difficulty in setup (35 percent) or wireless connectivity problems (32 percent)...

"A chime is usually an add-on extra, something you'd have to pay extra for," said Brad Russell, an analyst at Dallas, Texas-based Parks Associates, a market research and consulting company specializing in consumer technology products "August is trying to offer more value for l...

Annual sales of all connected home devices are expected to exceed 520 million units by 2022, based on Parks Associates forecasts. Specific use cases for artificial intelligence in the smart home will help drive adoption of new devices and services as intelligent outcomes increase product value. ...