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OPINION

3 ‘Oh, Duh’ Social CRM Lessons

That's created an aura of complexity around SCRM. Sure, there are complex components to creating an SCRM strategy -- how do you staff your SCRM efforts? How do you transition from listening to engaging in conversations, and which ones should you engage in? How do you get the results of those conversations into your CRM system?...

SPOTLIGHT ON SECURITY

The Swift Erosion of Online Trust

"That's the first time that's ever happened that we've known about," Seth Schoen a senior staff technologist with the Electronic Frontier Foundation, told TechNewsWorld By using the certificate to set up a server and intercept traffic headed toward a legitimate website, the ha...

OPINION

Cloud on the Fly – VMworld 2011

Supporting Core Constituencies - Often lost in the noise around cloud is how these will affect core technology constituencies, particularly IT professionals and developers. In fact, controversies around the cloud's impact on IT staffing seem to be picking up steam, with some claiming that the shift to "lights out" data centers will decimate IT jobs. There are certainly historical precedents for this. Automation tends to fundamentally alter most every industry it touches. Both VMware and EMC are actively setting the stage for next-generation jobs with their initiatives for "data scientists" (who will specialize in business analytics and intelligence processes). Over time, look for those programs to expand. VMware's work in the developer community is also worth considering in this regard. The company's 2009 acquisition of SpringSource left many scratching their heads, but VMware's focus on supporting development of next-gen Web and enterprise apps soon became clear. By engaging with, making life easier for, and offering an expanding range of choices to young developers, VMware is cementing a position for itself at the leading edge of application evolution. The effort recalls IBM's support of Linux in the 1990s, a decision that has paid dividends for years and hobbled attempts by proprietary OS vendors to dominate the data center. ...

Can an Anti-Child Porn Bill Go Too Far?

H.R. 1981, a U.S. federal bill which apparently seeks to combat child pornography, has stirred up opposition from various lawmakers as well as civil rights groups ...

Behind the Paywall, Part 2: You Gotta Have a Gimmick

"You need to be offering some kind of original reporting if you're going to have a prayer of having a successful paywall," Rizzo said. "And if you don't work in a front office or on a coaching staff, there is very little information about prospects. So there is absolutely a market for it." ...

OPINION

Successful CRM Champions Start Small, Think Big, Act Fast

I say that for a couple of reasons. First off, CRM still is viewed with a jaundiced eye by many decision makers. They may fully comprehend the importance of managing customer data and using it to gain and retain customers. They understand the value of creating a personalized customer experience. They value internal collaboration. They know how important it is for service staff to have customer data when and where they need it. They may even have a grip on software deployment models and the financial and IT effects they have on the business...

Behind the Paywall, Part 1: Fan Sites Play Ball

The University of Florida coaching staff was short on selling points when it set out to recruit high school football players in early 1990. For starters, the head coach was brand new, his predecessor having been unceremoniously dismissed in the middle of the '89 season because of rule infractions.

EXPERT ADVICE

Troubleshooting the PMO

Let's consider this example: A client forms a PMO to salvage a huge contract with a customer. A very large project lags, causing late deliveries and missed expectations all around. Department staff is not completely honest with the customer, hoping that they will somehow be able to catch up. They fall further behind and an executive is forced to intervene. Experienced senior project managers are brought in to assist with the problem, turn around customer expectations, and evolve communication and estimation processes within three months. In another four months, the project managers turn the projects back over to a grateful department...

BEST OF ECT NEWS

The Mobile CRM Renaissance

Managers of contact centers have long heard that service is the new sales. That metaphor shouldn't be confined to your contact center; anyone in your service organization, including your field service staff, needs to be a part of this changing trend. If that's the case, they need access to CRM information, and more importantly, they need a way to input information into the CRM system.

Have Apps, Will Travel – Part 2

The app lets users capture receipt images, add expense details, calculate currency exchange rates, etc. -- everything you need to file your receipts for company reimbursement either online or when you return. Did you know that this app can also help you contain travel and entertainment costs incurred by staffers? Real-time knowledge of expenses can be an important addition to your cost containment toolbox...

Slide CEO Slips Away as Google Pulls the Plug

Levchin is pursuing other opportunities, Google said. Meanwhile, most of Slide's staff is remaining at Google to work on other ventures. Google did not return the E-Commerce Times' request for further comment in time for publication In a blog post, Slide warned its customers t...

GOVERNMENT IT REPORT

Federal Agency Websites to Get Customer Relations Makeover

The reform effort is largely being directed by a special panel of federal website managers known as the ".Gov Task Force." GSA also is helping to staff that panel "We think the task force in general is a very positive initiative that will have incredible paybacks in the long t...

OPINION

How Small Sales Teams Can Do More With Less

In some U.S. firms, the lowest-performing 40 percent of the sales force is replaced annually. In other businesses, departures or layoffs of sales staff aren't followed by new hires; instead, the quotas of the departed sales people are divided up among the survivors and heaped upon their own already significant quotas...

Is the HP TouchPad Untouchable?

"Apple has a huge advantage here," Shim said. "It has its own staff so it can control the environment, it knows there's always going to be internet connectivity, and there'll always be someone knowledgeable to help customers." On the other hand, the TouchPad is battling other ...

FCC to Scrutinize BART’s Cellphone Block

At first, it said it had approached wireless carriers directly and asked them to turn off service, but later, BART said its staff or contractors shut down power to the nodes and alerted the cell carriers BART says it owns and controls the underground cellphone network, which r...

ENTERPRISE SOFTWARE REPORT

New CRM Chat Tools Give Instant Gratification

This is just one of an increasing number of integration initiatives that are transforming efficiency for customer service and sales staff, he added. "Cloud models and other Web-based applications are ripe for this type of integration because they have remarkably easy APIs. Applications like Salesforce.com are doing all sorts of mashups with calling and instant messaging. And we're only beginning to see how Facebook APIs can be used to help the business community."

Paper Pushers Turn to Tablets

The Tribune Co. filed for Chapter 11 protection in 2008 and is now at the tail end of a long and contentious bankruptcy proceeding. In July, the company restructured, and it has laid off editorial staff PMN bought the Philadelphia Inquirer and the Philadelphia Daily News out o...

GOVERNMENT IT REPORT

Feds Propose IT Acquisition Squads

Each team should include government staff with expertise in program management, resource management, procurement, systems architecture and engineering, security, requirements analysis, test management, and configuration management, to evaluate all aspects of the project, and ensure delivery of promised functionality, he said.

EXPERT ADVICE

Yes, You Really CAN Compete With the Public Cloud Provider

So, all is not lost. The beleaguered CIO, aided by a competent and change-oriented staff, can develop the type of service deployment model used by external cloud providers, and can meet and even beat the external cloud provider in many areas of functional equivalence. In any event, every IT team is aware of the need for continuous improvement in both service levels and unit cost reductions. The cloud deployment model for the delivery of IT resources (internally) is an opportunity to make huge strides in each of these two key corporate focus are...

EXPERT ADVICE

Keeping It Real With Multimedia Live Engagement

On site, VIP customers might get additional attention from staff, private viewing rooms or other amenities. Real-time multimedia collaboration enables e-businesses to provide this gold-level of service as well. Marketers can create a section of the website for high-touch or w...

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