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Google Cloud Seeks To Cure Retailers’ Search Woes, Help Compete With Amazon

"Search abandonment is even a larger problem than shopping cart abandonment," he told the E-Commerce Times "The industry has traditionally focused on cart abandonment, but it has ignored all the things that happen before customers get to the cart," he added....

Commerce Apps and CX: Designing for Engagement

The E-Commerce Times spoke with several experts in the fields of mobile apps and customer experience (CX) to get their take on what makes for a winning app design and where apps are headed in the future "CX is integral to the future of brands because it allows businesses to ma...

EXCLUSIVE INTERVIEW

Supercharging Customer Retention

"We all know returning customers generate more revenue than those customers who come once and go. It is simple numbers," Chan told the E-Commerce Times The two key questions he challenged are: how can you strategize to get more returning customers, and how can you make those c...

Key Factors When Selecting and Setting Up an E-Commerce Platform

The E-Commerce Times spoke with several e-commerce experts to get their take on how retailers can choose -- and customize -- platforms to get just the right fit between product, culture, and customer "A decade ago, an e-commerce platform was often little more than a product ca...

Deal Hunters Spending Time on Gamified Commerce

The E-Commerce Times spoke with Kumar to discuss the driving factors pushing the popularity of this new-style gamified marketplace and how it works Tophatter's appeal is more than offering shoppers steep discounts on a large inventory of available products. The entertainment f...

Sustainability and Logistics: Greening the Supply Chain

The E-Commerce Times spoke with a variety of experts in the field to get their take on what's happening to make logistics more sustainable and how this sustainability can be good not just for the planet but for business "At its most fundamental level, sustainable logistics is ...

STARTUP TO WATCH

Consumers Can Now Monetize Personal Data To Earn Passive Income

The E-Commerce Times talked with Invisibly's Vaughn about the viability of making money on your personal data. We found that signing up for this passive income channel is a ground-floor opportunity for what could become a major trend to profit from data that is no longer your private domain...

Amazon Seller Acquisition Market Seeing Unprecedented Activity

"When we buy an Amazon account, we buy the trademark, we buy the Amazon listing, we buy the website, we buy the supply chain, and we buy the relationship with the factory," he told the E-Commerce Times That purchase includes taking over lock, stock, and barrel the whole thing....

Creating Paths of Engagement for Effective E-Commerce Journeys

"The customer journey refers to the life cycle or stages an individual travels through in their relationship with a brand," Yaniv Navot, chief marketing officer for Dynamic Yield, explained to the E-Commerce Times "From awareness to consideration, intent, purchase, and even lo...

GOVERNMENT IT REPORT

Congress Backs Billions for Tech R&D Though Enactment Uncertain

While ITIF supports the provisions in USICA which create the new NSF technology directorate, Atkinson told the E-Commerce Times that "an even more effective approach would be to establish such a directorate as a free-standing agency." A separate umbrella entity tuned in to the...

Amazon Makes Play for Vinyl Lovers With New Record Club

"The Vinyl of the Month Club will help new fans start to build a collection of some of the greatest LPs ever," Amazon Music spokesman David Marek told the E-Commerce Times Each month's offerings are chosen by Amazon's music experts. Unlike record clubs of the past, Vinyl of th...

Travel Industry Faces High Demand, New Expectations

The E-Commerce Times spoke with several industry experts to get their perspective on new trends in travel and tourism "In the short term, travel has become more complex," Christina Pedroni, senior vice president with Liberty Travel, told the E-Commerce Times. "It's not as easy...

EXCLUSIVE INTERVIEW

Sellers: Beware of Amazon’s Marketing Manners

The E-Commerce Times discussed with Boyce his experiences as an Amazon entrepreneur. The conversation covered why consumers and sellers do not always get the upper hand. Despite his success as a top Amazon seller, Boyce focused on the reasons behind his business mantra that "...

Social Media Ads, Chat Apps Pegged to Power Summer Sales

"For brands, social media provides an opportunity to reach targeted consumers in an impactful way. To be successful, marketing teams must balance their strategy with current consumer preferences across platforms, formats, and audiences. Relevant, localized, and timely content will be key to winning share in a competitive marketplace." he told the E-Commerce Times...

Consumers, Marketers, All Ears on Podcast Advertising

Podcasts provide advertisers with microtargeted pitches that engage listeners more effectively than other outlets, observed Maury Rogow, CEO and creative director of Hollywood's Rip Media Group in an exclusive interview with the E-Commerce Times Most podcast listeners are educ...

New AI Tools Help Level the Playing Field for Retailers

"It makes virtual try-on work. People can try on things virtually at home; experience augmented reality, insights, and forecasting," he told the E-Commerce Times. "A key feature AI brings to retail is visual discovery, being able to interact with commerce through imagery." Gil...

Coupon and Discount Advice to Encourage Online Sales

"Discounts and coupons can boost sales and brand awareness for e-commerce businesses the same as for brick-and-mortar locations," Sarah O'Grady, vice president of brand marketing for Vericast, told the E-Commerce Times "While the in-store shopping experience will bring a sense...

The Next Level of E-Commerce Payment Processing

Credorax, a payment provider for cross-border processing of e-commerce and omnichannel payments, peeled back the curtain for the E-Commerce Times to reveal the ins and outs of what happens behind the pay button. The process can be a dizzying integration of numerous moving par...

GOVERNMENT IT REPORT

Administration Takes Aggressive Approach to Stimulate Tech Investments

For example, GSA and the TMF board do not publicize potential IT modernization projects in advance. Under the current process, TMF projects are posted to their website only after those projects are approved and funded. "So, providers must really be in sync with, and be having targeted conversations with their partner agencies," he told the E-Commerce Times...

Illegal Drug Trade Fuels $1.37B in Crypto Transactions at Russian Dark Site

"Transferring crypto into fiat is not something widely available in Russia," he told the E-Commerce Times What's more, it's safer to perform cryptocurrency transactions in a marketplace like Hydra than in other mainstream exchanges....

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