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EXPERT ADVICE

The Do’s and Don’ts of Designing a Great Digital UX

In technology parlance, the emotional result of a person's interaction with a website or digital app is called "user experience" or "UX" -- and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation and slow loading times likely will turn off consumers...

EXPERT ADVICE

5 Tech Advances That Can Deepen Customer Engagement

Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment ...

EXPERT ADVICE

User Experiences That Convert – The Do’s and Don’ts

In technology parlance, the emotional result of a person's interaction with a website or digital app is called "user experience" or "UX" -- and the success of a business depends on it ...

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