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EXPERT ADVICE

Don’t Give Your Customers a Reason to Park Their Carts

Up to 70 percent of online shoppers abandon their shopping carts before completing the checkout process, according to SeeWhy, a company specializing in abandonment tracking software. This rate, which rose substantially from 2005 to 2008, is in part a reflection of the intensified comparative shopping that visitors conduct on many sites simultaneously.

Alternative Payments: More Ways to Close the Sale

For the past few decades, checks, ACH, credit cards and debit cards have been the primary means of payments for consumers ...

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