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Results 1-4 of 4 for Carol Carpenter

The Experience Economy

Recently, my seven-year-old daughter decided to add a doll to her Christmas wish list. Not just any doll. An "American Girl" doll. For those of you without daughters or those of you who, like me, do not keep up with trends in toys, "American Girl" is the rage among young girls aged 4 - 12 years old, and they are an outrageous success ...

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What Is Driving Your E-Business Effectiveness?

What does performance mean to your e-business? If you are like most e-business executives, you immediately think about high-level performance metrics such as revenue, costs and customer satisfaction, with varying degrees of emphasis depending on whether your e-business Web site is focused on serving customers, partners or employees ...

E-BUSINESS SPECIAL REPORT

What’s Driving Your E-Business Effectiveness?

What does performance mean to your e-business? If you are like most e-business executives, you immediately think about high-level performance metrics such as revenue, costs and customer satisfaction, with varying degrees of emphasis depending on whether your e-business Web site is focused on serving customers, partners or employees ...

E-BUSINESS SPECIAL REPORT

Web Performance Metrics That Matter

Within any organization that relies on the Web, different groups will want to measure different metrics, said Carol Carpenter, director of product marketing at Keynote. She explained that the goal of Keynote's suite of products is to give IT departments key information to dia...

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