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Naturally, much is being made of what this next decade will mean for technology and what those technological shifts will mean for all of us, at work and at play. "Top 10 Laws of Cloud Computing and SaaS," a recent paper by Bessemer Venture Partners, does a nice job making sense of all things in the cloud. All the guidelines resonate strongly, but one law in particular foreshadows a tectonic change in the way that software will be sold in this decade.

Vindicia, for example, opened its CashBox billing platform to developers three years ago, enabling them to build their own applications in one of six programming languages, noted Vindicia CEO Gene Hoffman. CashBox provides a standards-based API for automatic subscription-based and one-time billing services...

The Internet, it hardly needs to be said anymore, never sleeps. Nothing is worse than hitting a newly recruited customer with the bad news that your service is not immediately available, Gene Hoffman, Chairman and CEO of Vindicia, told the E-Commerce Times The cloud computing ...

The entire United States is debating whether the country is in the midst of an economic slowdown. Some of the signs are fairly explicit: steadily rising gas prices and their cascading effects on the average consumer, unemployment rate bumps and the continued fallout from the housing market bubble ...

Think combating fraud is not of paramount concern to online merchants? The topic was front and center at the Merchant Risk Council's annual conference held in early March. Online merchants gathered there were eager to get a deeper level of understanding of how better to combat fraud -- fraudulent chargebacks chief among their worries ...

"We believe that this transaction is in the best interests of our stockholders," EMusic president and chief executive officer Gene Hoffman said. ...

"Despite the well-publicized challenges of the online music and Internetadvertising markets, we continue to believe we are well positioned forlong-term success in both categories," said president and chief executiveofficer Gene Hoffman The Redwood City, California-based seller...

eMusic chief executive officer Gene Hoffman said the cuts came after content site RollingStone.com saw a steep decline in ad sales, and in the face of what he called "widespread illegal distribution of digital music." ...

Last month, eMusic laid off about a third of its staff, in a move that chief executive officer Gene Hoffman blamed on "the widespread illegal distribution of digital music." Hoffman's concerns were backed up by a study released in November by PC Data Online, which reported tha...

"Although MP3.com has entered into settlement agreements with the five majorrecord labels, they have chosen to ignore their infringing actions withrespect to independent record labels," said Emusic president and chiefexecutive officer Gene Hoffman Emusic said it has the exclus...

"Over the past several months, EMusic has continually offered to work in good faith with Napster on this issue," said EMusic president and chief executive officer Gene Hoffman. "We have proposed a number of viable solutions -- including detailing to Napster a fairly simple technology that would effectively block the unauthorized sharing of our music files without disrupting Napster users' accounts."

Other observers doubt that these users will suddenly be willing to pay for a service they have been getting for free. Still, EMusic CEO Gene Hoffman predicts that the court will shut down Napster, opening the door for the next best thing, once free downloads become unavailable.

"Since its inception, EMusic.com has been focused on the emerging market for downloadable music," said Gene Hoffman, president and CEO of EMusic.com. "This acquisition is a logical and aggressive expansion of our business model." Tunes.com's network of sites reaches more than...