Search Results

Following on the heels of the explosive growth of social media phenomena like Facebook, Wikipedia and Twitter, companies are exploring whether they can leverage the "wisdom of the crowds" to solve the problem of connecting the bits of information that can lead to innovative products and improved service. ...

Consumers today don't want to interact just with other consumers. Increasingly, they expect to interact and communicate directly with brands and companies themselves. ...

Monitoring online conversation can provide insights that are relevant to a range of functions and activities, and that drive different types of value to a company. Companies need to understand what these sources of value are and then design their social media monitoring program so that the findings are applied efficiently to create that value. ...

Forrester Research analyst Jim Nail told the E-Commerce Times that DoubleClick benefited from the surge in online marketing spending, which went well beyond the white-hot search marketing niche to include a rebound in sales of traditional Web advertising such as banner ads Nai...

Forrester Research analyst Jim Nail said each time spammers' techniques impact another group adversely, it builds the type of support needed for more drastic approaches to address the problem Corporations being forced to upgrade networks simply to accommodate illegal spam is o...

Forrester Research analyst Jim Nail noted that DoubleClick is also strong in the area of e-mail marketing. Although the problem of spam might have kept e-mail marketing from flourishing to its full potential, consumer click-through rates and buy rates from e-mail remain strong, he noted...

"There are no shortage of technological solutions, no shortage of ways to fix it," Forrester analyst Jim Nail told the E-Commerce Times. "The problem is that for hard-core spammers, there is enough financial motivation to find ways to work around all of it." "Unless you have e...

"Hard-core spammers are going to find ways to work around any new laws or technical solutions," Forrester Research analyst Jim Nail told the E-Commerce Times. "Obviously, people are making money at it, so if you eliminate the front-line spammers, someone else is going to step up into their place."

Forrester analyst Jim Nail said legal actions will help curtail spam somewhat over time, but he pointed out that spam volume has not lessened significantly since CAN-SPAM took effect January 1st "Going after the bad guys is one step," Nail told the E-Commerce Times. "But unles...

For his part, Forrester Research analyst Jim Nail said the difficulties of using legal weapons -- even the new national CAN-SPAM legislation signed into law by President Bush earlier this month -- underscore that a new approach is needed. Nail added that until ISPs and online...

For his part, Forrester Research analyst Jim Nail said the CAN-SPAM Act is unlikely to put a dent in the amount of unwanted e-mail being sent, though it may force some unscrupulous spammers to find safe havens in other countries "The only real way to stop it is to charge for t...

Forrester Research analyst Jim Nail told the E-Commerce Times that such tough action is necessary because most passive and defensive approaches to stopping the flood of e-mail have failed so far. "Filters are falling short," Nail said, noting that even if Microsoft's lawsuits...

"Companies gravitate to online supply purchasing when they see it has real benefits for them," Forrester Research analyst Jim Nail told the E-Commerce Times So, what is the best way for aspiring B2B exchange founders to go about building a hub? Experts say it is okay to dream ...

"It becomes part of a larger strategy to surround the consumer with brand identities," Forrester Research analyst Jim Nail said. Forrester estimates that $14 billion a year will be spent for online promotions alone by 2005 Nail said iWon was part of the puzzle that helped conv...

However, not all e-mails are equally effective. Forrester analyst Jim Nail said it is important for e-commerce players to use e-mail to open a dialogue with customers, starting slowly and gradually building a rapport that will allow more personal information to be gained, which in turn can help fine tune the marketing and sales message.