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Accountability is essential for any company that wants to be successful. Without it, there is no way to know whether what you're doing is working or could be done better. In the competitive world of Internet retailing, razor-thin margins and fickle consumers make it even more important to ensure that every effort is contributing to the bottom line...
Sam Cece is CEO of StrongMail Systems, a provider of marketing and transactional email solutions designed to enable businesses to deliver more relevant, timely, and cost-effective messages ...
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