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At the very least, the change will present new challenges to search marketers, said Sean Cook, CEO of ShopVisible "Since results will now be predicted, users will see results they may have not initially been looking for, which means brands need to show up high for these opport...
Most Facebook users don't see it as a place to conduct business, Sean Cook, CEO of ShopVisible, told the E-Commerce Times. "Conversing with companies, sure -- but customers will not invite you into the conversation if you are trying to blatantly sell them something." Also, fo...
The following is an excerpt from an eight-page special report, exclusive to ECT News Network. Addressing the power of mobile messaging, social media and other word-of-mouth technologies, this paper provides concrete advice on how to integrate them into an e-commerce business plan. The complete report is available as a free download to ECT News Network subscribers...
The declining economy has led to an increased trend toward drop-shipping transactions and has allowed e-tailers to remain competitive while brick-and-mortar stores hedge their bets as they see physical retail sales and profits slide precipitously. ...
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