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Given today's data and technological advancements, coupled with an abundance of choices for consumers, the importance of loyalty has never been greater. The marketing landscape has shifted as power has moved from sellers to buyers, and businesses have realized a heightened need for customer loyalty ...

Given today's data and technological advancements, coupled with an abundance of choices for consumers, the importance of loyalty has never been greater. The marketing landscape has shifted as power has moved from sellers to buyers, and businesses have realized a heightened need for customer loyalty ...

"Once again, Amazon's ahead of the curve when it comes to innovation of a largely unchanged grocery loyalty landscape," said Tom Caporaso, CEO of Clarus Commerce. Most loyalty programs offered at stores "are largely status quo coupon and points-based," he told the E-Commerce...

"First and foremost, Prime Day is a retention and acquisition tool for [Amazon's] valuable Prime program, in addition to being their biggest opportunity to sell their own products to customers," Clarus Commerce CEO Tom Caporaso told the E-Commerce Times. Smart Speaker, Smart...

"With the purchasing power that a partnership brings, and the innovation that Amazon has already introduced with its 'checkout-free' grocery stores, prices for high-quality organic produce and prepared foods could decline significantly, putting pressure on a low-margin industry," noted Tom Caporaso, CEO of Clarus Commerce...

"Cyber Monday is typically a good day for deals on tech products, clothes and beauty items," said Tom Caporaso CEO of Clarus Commerce "At participating FreeShipping.com retailers, for instance, Best Buy is offering a 'free' $250 Best Buy Gift Card and Samsung Gear VR when cu...

Increased ad revenues is just one of the benefits Marketplace can provide Facebook, noted Tom Caporaso, CEO of Clarus Commerce "Marketplace users will be adding extremely specific information to Facebook's database on them -- the types of items they're pondering and purchasing...

"GetHuman exists and is expanding its services because a lot of customer service duties these days are handled by IVR (interactive voice response) and other automated technologies," suggested Tom Caporaso, CEO of Clarus Commerce "These solutions might make financial sense for ...

Getting the technology right from the start will be important for the industry's success, noted Tom Caporaso, CEO ofClarus Commerce "This technology has to be spot on to make sure there are no malfunctions," he told TechNewsWorld. "As a pure trend, though, self-driving vehicle...

"One of the draws of the program for merchants is that so many shoppers already have payment information registered with Amazon," noted Tom Caporaso, CEO ofClarus Commerce. "Adding an Amazon payment button should offer millions of consumers a quick, seamless transaction process."

"In the logistics space, that last mile is by far the most expensive part of delivery," said Tom Caporaso, CEO ofClarus Commerce "So you're seeing folks take some stabs at innovation to get a product in people's hands at the lowest cost," he told TechNewsWorld....

Amazon is notoriously tightlipped about its business, but over the years it has alluded to the high-profit Amazon Prime customer, Clarus Marketing CEO Tom Caporaso told CRM Buyer. "The industry assumes now that an Amazon Prime customer spends about (US)$1,500 on Amazon, while...