Best of ECT News

BEST OF ECT NEWS

5 Ways to Pursue Profits From Software

While app developers generally aim to make money off their creations, this goal is often relegated to second-tier status by programmers who but the product first and foremost, as they should. Therefore, in order to minimize the time needed to devote to a monetization strategy, developers generally c...

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5 Security Strategies for the Internet of Things

The Internet of Things has been receiving quite a bit of attention. Definitions vary, but at its core the concept is a simple one: Extend computing and data-processing capability to the physical world around us. The earliest manifestations of this are starting to be seen already in the growth of sma...

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Attention, Shoppers: You’re Being Watched

In an effort to catch up with their data-swamped online counterparts, brick-and-mortar retailers are turning to a new tool to help them better monitor shoppers and maximize sales: shoppers' cell phones. Approaches include tracking shoppers as they move about the store using their phones' connection ...

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Free Webmail’s Hidden Price

No one expects a free lunch. So when people use a free webmail service, many assume they will be bombarded with advertising. Why? Obviously, because the webmail services make money by commercializing the content of the webmail! Actually when you sign up for free webmail, and click "I Accept," or som...

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Is the End in Sight for the Supermarket Aisle?

Shopping for groceries might not be top of mind for many rail commuters -- at least, not until they see one of Peapod's virtual supermarkets in a train station. Peapod, which has long been at the forefront of online grocery sales, has pushed its virtual offerings into the real world, and its strateg...

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3D Printing: Sparking an E-Commerce Revolution

If you're perusing Staples' website anytime soon looking for boring old printer cartridges or what have you, you may be surprised to see a listing for 3D Printers. A 3D printer, for the uninitiated, is a device that's capable of producing a three-dimensional object from a digital design. It employs ...

Browse any mobile app store and you'll find a number of apps relating to monitoring activity and tracking fitness while you work out and train. Shelf space is increasingly dedicated to fitness-related gadgets including activity monitors and other workout gear. Now there are massively multiplayer-sty...

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A Map for Global Marketing Success

When Dr. Martens customers from around the world search for its site, it's possible they'll end up on one designed specifically for their country. "They have specific sites for specific countries," explained Gil Levy, managing partner with ECommerce Partners. "That's the best thing to do. All the c...

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The Next Company to Join IBM’s 100-Year Club

Today, few people are using an IBM desktop computer -- and if they are, the machine could be close to 20 years old. However, back in 1995 when IBM bought Lotus Notes, it was the world's largest software company and still made personal computers. Fast-forward, and today IBM isn't really known either ...

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Is Microsoft Myopic?

It was a busy summer for Microsoft and chief executive Steve Ballmer. The software giant released customer previews and ship dates for the newest versions of its flagship Windows and Office products; purchased Yammer, a cloud-based enterprise social networking company; hosted its annual Worldwide Pa...

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Showrooming Has Retailers Shifting Tactics

How can classic retail, the brick-and-mortar physical stores dotting our neighborhoods, compete with the likes of Amazon and Zappos? Can real-world retail survive e-commerce? And if it can, what's the trick? How do retailers intend to meet this growing threat? We're now seeing something insidious t...

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YouTube’s March to Maturity as a Medium

Remember Charlie? YouTube isn't just about cat videos and basement productions anymore. Charlie's a big boy now, and YouTube has been growing up too. The site has evolved into a full-fledged social media platform, and entertainment companies and other businesses have begun to take note. "In a world ...

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How to Bring Joy to Online Shoppers

The Internet has become the world's largest shopping mall, and the market is continuing to grow. Q4 2011 U.S. retail ecommerce sales were up 14 percent compared with 2010, reaching nearly $50 billion for the quarter, ComScore recently reported. Total U.S. e-commerce sales are projected to reach $2...

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Applying Last Year’s Lessons for Holiday Sales

OK, it's time to officially close the book on the 2011 holiday retail season and to shift our attention forward to 2012. For me personally, what makes it difficult to stop looking back are the new trends that emerged that will forever change holiday shopping: Mobile made its mark, with 11 percent of...

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Winning With Social Marketing

Engaging the customer has always been fundamental to doing good business. It's just that now that engagement often starts in digital, social media realms. The trick is to figure out how to make one's content as interesting as all the other content that shows up in the newsfeed, and this is where soc...

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