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Best of ECT News

Best of ECT News

BEST OF ECT NEWS May 30, 2011

There's no question that as a society, we're addicted to technology. That was evident when the earliest versions of BlackBerry smartphones were given a nickname I won't repeat here. Most technophiles are familiar with the term. It equated the devices with an illicit street drug, and alluded to users' seeming inability to refrain from cradling them in their hands and constantly checking for new emails or calendar updates even when engaged in live conversations with other humans...

BEST OF ECT NEWS

Getting the Biggest Bang for Your Social Media Marketing Buck

February 21, 2011

In the rush to Facebook, marketers are discovering that different kinds of content drive different kinds of results -- and different social networks respond in different ways. It was not that long ago that the experts warned that brands could not "sell" in social media, that the audience would rebel...

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