Business

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a new report by a global strategy and management consulting firm.

According to Forrester’s “2024 US Customer Experience Index," CX quality among brands in the United States sits at an all-time low after declining for an unprecedented third year in a row.

The National Retail Federation forecasts holiday sales growth between 2.5% and 3.5% above last year's holiday season. The forecast includes e-commerce, which is expected to grow between 8% to 9%, totaling $295 billion to $300 billion.

The new platform addresses significant pain points for CPG founders and operators, who often spend countless hours navigating disconnected systems and manually consolidating data from spreadsheets, inventory, and bill pay platforms.

A critical driver of growth will be alternative payment methods (APMs), such as digital wallets, account-to-account payments, and buy-now-pay-later, which will spur e-commerce in the world's emerging markets.

In the bad old days, consumers would most likely pay more or eat beans instead of steak. But today, thanks to AI, more can be done.

Red101 differs from the first generation of e-commerce by leveraging AI-powered technology to mitigate supply chain inefficiencies, enabling fairer, more transparent, and safer trading for smaller retailers.

Lenient return policies and product promotions have become the gold standard for merchants who want to acquire loyal customers. However, these same strategies have opened them up to rampant policy abuse.

Onramp’s e-book guides e-commerce sellers through goal setting for the event to help them prepare for inventory management and marketing campaigns. It further provides advice for strategic product selection, pricing, customer engagement, and inventory planning based on customer experiences.

From biometric payment cards to digital wallets and Buy Now, Pay Later (BNPL) options, consumers are increasingly drawn to retailers that provide their preferred payment methods.

E-commerce shops based in North America that are not yet selling in Europe are missing out on expanding their customer base and increasing profits. Europe's market size, at US$631 billion and rising, has over 540 million mostly affluent consumers.

Anyone who's done a Google search knows it's already stuffing AI summaries into its search results, but it will be upping its ante in AI when a program called Search Generative Experience (SGE) exits its current experimental phase. The feature could be a nightmare for content creators.

Mistrust in how online retailers handle their customers' personal information is at an all-time high, costing merchants lost revenue and follow-up orders. Twenty-six percent of consumers have abandoned a brand in the past 12 months due to privacy concerns. Establishing a higher trust level is no lon...

The adage "different strokes for different folks" now guides public relations strategies, particularly in maintaining engagement with diverse generational clientele. Generation Z, sometimes called Zoomers, is the new power kid on the buying block.