Business

It's no secret that brand affinity -- a shopper's preference for a particular brand -- can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to influence shopper behavior is paramount for success.

Cyber insurance premiums are soaring as insurers limit what's covered, exposing a gap in cybersecurity financial safety nets, according to a new report.

Small and mid-sized businesses in the e-commerce space have long struggled to compete with the might of retail giants. Now, generative AI is emerging as a cost-effective solution that could level the playing field.

The Container Store prioritizes mobile marketing with Vibes to target college students with personalized SMS, MMS, and Mobile Wallet strategies aimed at boosting sales and consumer loyalty during its College 2023 campaign.

Software buyers are placing a growing emphasis on AI and value-driven decisions. Despite economic uncertainties, there is a positive outlook, with an anticipated increase in technology investments.

AI Site Generator will enable Wix users to describe their intent and instantly generate a professional and unique website. The tailor-made website will include a homepage and all inner pages with text, images, and any business solution, such as stores, bookings, restaurants, events, and more.

To help thrive through challenging economic downturns, let's delve into the significance of maintaining superior customer experience, re-evaluating spending cuts, and focusing on customer retention, employee experience, and data analytics.

A new report has shed light on the risk of AI disruption, revealing that many jobs typically held by women are particularly vulnerable to automation advancements.

Coors Field, home of the Colorado Rockies MLB team, pioneers frictionless age verification with Amazon One, transforming how customers purchase alcoholic beverages.

Tidio AI, an innovative CRM tool, aims to democratize access to advanced customer service automation and efficiency for small and medium-sized businesses.

To combat chargeback fraud in e-commerce, follow these tips on utilizing machine learning, analytics, and end-to-end solutions while prioritizing customer experience. Discover how to effectively fight fraud and maintain a seamless shopping experience for legitimate customers.

Failure to adhere to Amazon's strict policies can lead to serious repercussions such as delayed or frozen payments, loss of product listings, and eligibility to sell on Amazon. Third-party software and outside help are often necessary for staying on top of policy changes.

Social media fueled the bank run on the Silicon Valley Bank, a run that sent shock waves throughout the U.S. banking industry, according to a 53-page report released last week by a group of university professors.

Apple is upping the interest rate ante by giving its customers the ability to expand their financial footing with a high-yield savings account, while at the same time keeping them within its ecosystem.