Business

INSIGHTS

Zuckerberg Tries, Tries Again

Mark Zuckerberg's most recent effort to change the conversation about Facebook seems like just another attempt at self-justification. In a recent op-ed, he places the onus squarely on the shoulders of government to do the right things by regulating how social media works. "From what I've learned, I ...

No one knows for sure how many "things" are connected to the Internet, but the Federal Trade Commission reported last year that it was more than 8 billion, and that it would exceed 20 billion by the end of 2020! Astonishing as it seems, it turns out that U.S. privacy laws do not apply to all of thos...

Google has unveiled new minimum standards for temps, vendors and contractors in the United States, in response to demands from an employee coalition that included full-time Google staffers as well as temporary workers and contractors. "Yesterday, we shared an update on some new initiatives to suppo...

INSIGHTS

Extreme Customer Experience

CRM guru Samson Lee has a new idea about customer experience. I don't know that I agree with it, but Lee has a way of making you question your assumptions and possibly change your viewpoint. Lee describes extreme experience in his paper, "Replace Customer-Centricity with Extreme Experience," as the ...

In the late 90s, Amazon began expanding its offerings beyond books, quickly embracing the Internet and leveraging technology to boost sales and exploit dated tax laws. Thanks to the proliferation of the Web and a rise in the popularity of e-commerce, Amazon rapidly scaled its business to offer a ran...

While CRM software is a vital tool, CRM itself is really a discipline: It's the cultivation of the customer relationship and the management of customer data to create better experiences for the customer and to generate better results for the business. The CRM application doesn't exist on its own in ...

The European Parliament plenary has adopted the "Directive on Copyright in the Digital Single Market" by a vote of 348-274 with 36 abstentions. Member states will have two years to adopt the directive's rules under their national laws. The directive will require certain online platforms to establish...

OPINION

T-Mobile’s Home Broadband Carrot

Not long ago, T-Mobile COO Mike Sievert said the company would start selling a wireless home broadband service. Now, it looks as though it has begun a pilot program of invited users. However, there is an important catch with respect to this new service: the motive behind it. If it works and is price...

INSIGHTS

Oracle MCX

Oracle held its Modern Customer Experience conference in Las Vegas this week, and it was eye-opening. This is the fourth MCX conference and an important milestone for a company that came to the cloud later than its competition. No doubt about it, Oracle has done much in a short time to develop and d...

Amid shifting consumer habits and the digitization of everything, the retail landscape has undergone significant transformations over the past decade, and it continues to evolve as quickly as ever. These transformations bring about a slew of challenges and opportunities for retailers to improve the ...

Amazon reportedly has removed the price parity contract clause that barred third-party vendors on its platform from selling their products at a lower price elsewhere. The company long has been accused of anticompetitive behavior and has come under considerable political pressure because of its use o...

INSIGHTS

Millennial CRM

Trying to do business without also having a modern CRM system is like walking around naked. You can do it, at least for a little while, but people will begin to think you're weird -- and the trouble is, those people are all potential customers. CRM is essential today because, despite our reverence ...

Tech giants like Amazon, Google, Facebook and Apple would be broken up under a proposal from U.S. Sen. Elizabeth Warren. "Today's big tech companies have too much power -- too much power over our economy, our society, and our democracy," the Democratic presidential hopeful wrote in an online post. "...

Capturing mobile customers requires a combination of shrewd site design paired with marketing techniques aimed at engaging customers and moving them to conversion. Keep in mind: Mobile is a communication channel. Getting a customer to buy still requires doing all the other practices right -- like pr...

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