Business

Just think about how philanthropy has been changing at the instigation of Salesforce. From its earliest days, Salesforce has adhered to a 1,1,1 model of giving back to the community. It includes donating one percent each of employee's time, product and equity to charity.

Sonobi and LiveRamp have partnered to help marketers improve targeting of potential customers. The partnership will let brands and agencies build media packages using the Sonobi JetStream multichannel ad platform and LiveRamp's identity resolution system. "Sonobi has a forecasting and planning engin...

Salesforce has inked a deal to acquire the marketing analytics company Datorama. The acquisition will give Marketing Cloud a power boost by expanding data integration and intelligence, according to Salesforce. The newly acquired tech will give marketers the ability to unlock insights across channels...

A national debate over civility erupted after Stephanie Wilkinson, a co-owner of a Red Hen restaurant in Virginia, asked White House Press Secretary Sarah Huckabee Sanders to leave. However, that wasn't the only consequence of the incident. In its aftermath, restaurant owners in various parts of Ame...

Everywhere we turn, videos are in our feed. Video is often how stories get told in the 21st century, so it's a good idea for e-commerce business owners to consider ways they can use this trend to their advantage. "Today we are constantly bombarded by content, and video is one of the best ways to cut...

The new offering, which is built on the TrueCommerce Foundry platform, will give Shopify merchants a unified scheme for greater integration across all commerce channels within a business' systems and supply chain network.

T-Mobile and Sprint have embarked on the road to a merger, creating some consternation among competitors. One concern that the combined company would have too much power as a mobile virtual network operator -- possibly controlling as much as 40 percent of the MVNO marketplace. The question is, shoul...

Significant Q4 wins and earnings numbers reflect the strength of Oracle's resurgence as a cloud company. At its earnings call earlier this week, CEO Mark Hurd mentioned some big names -- including Johnson & Johnson, the Cleveland Clinic, Baylor University and AT&T -- that made significant commitment...

Small and mid-sized e-commerce businesses are likely to be hit hard by the United States Federal Communications Commission's repeal of Net neutrality earlier this month. The move will let Internet service providers block and manipulate Internet usage and discriminate against users at will, according...

Although Oracle was one of the last major enterprise software vendors to initiate a move to the cloud, it has embraced the idea of creative destruction in breathtaking ways. With BYOL -- Bring Your Own License -- the company has inspired a movement of its traditional software customers to its infras...

The EU's Legal Affairs Committee has voted in favor of a directive on copyright in the digital single market, a proposal it has been wrestling with since its introduction in 2015. News of the vote kicked off a storm, as Article 13 of the directive effectively requires online content-sharing service ...

Large corporations are not the only businesses governed by Europe's GDPR, which became effective last month. Small and mid-sized businesses also are subject to its provisions. The regulation applies to the processing of personal data of individuals in the EU by an individual, a company or an organiz...

Newsletters are one of the primary means of communicating with both existing and potential customers. For small e-commerce business owners, however, putting together a regular newsletter may seem daunting. Is it worth your time and effort? In short, yes -- and following are some reasons you should c...

As good as its present situation is, now that Zuora is a public company, it has to push down the gas pedal to feed the insatiable stock market. It has responded to that need with several interesting introductions that further build out its product line.