Analytics

AI integration is leading one of the most innovative merchandising trends by creating a conversational-like online shopping experience. But the process requires retraining consumers to shop a new way.

By providing additional control over search results, search merchandising helps retailers implement business objectives that search engines often fail to address.

Retailers are not wasting any time in pushing the gen AI agenda. However, they may be moving a bit too fast by overlooking some valid concerns about unrecognized risks.

In today's competitive market, adding a human touch to e-commerce buying is a strategic need. It shows a deeper awareness of changing consumer expectations beyond the obvious benefits of improving customer pleasure and loyalty.

As the holiday shopping season approaches, the timing of SMS marketing messages takes on heightened importance. Effective scheduling not only influences consumer engagement and open rates but also plays a crucial role in achieving sales success.

Craigslist, Wikipedia, and Zillow are the fastest-loading websites on the internet, according to a study released Monday by web design company DigitalSilk. The study rated popular websites based on average mobile and desktop load times.

It's no secret that brand affinity -- a shopper's preference for a particular brand -- can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to influence shopper behavior is paramount for success.

Discover the keys to Amazon seller success as we explore the effective utilization of tools that drive results in the highly competitive marketplace. Learn how savvy entrepreneurs navigate challenges and optimize their strategies to thrive and succeed on Amazon.

To help thrive through challenging economic downturns, let's delve into the significance of maintaining superior customer experience, re-evaluating spending cuts, and focusing on customer retention, employee experience, and data analytics.

Failure to adhere to Amazon's strict policies can lead to serious repercussions such as delayed or frozen payments, loss of product listings, and eligibility to sell on Amazon. Third-party software and outside help are often necessary for staying on top of policy changes.

Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as a new product category, intent data can be complex.

We spoke with Robert Brown from BDO Digital about customer analytics in retail sales. He noted that a fundamental notion about the role of technology this year is that it is critical to invest in e-commerce and digital marketing.

Retailers must understand the buyers they'll be meeting in the store, online, and over the phone. Each group knows what they want and is not shy about saying when sellers do not meet those expectations.

Retailers must leverage the benefits of using a variety of digital marketing tactics to differentiate themselves from competitors and improve their shopping experience.