Analytics

Marketo and Tableau Software are having strong launches as public companies, indicating investors are excited about the growth in enterprise software markets that target niches such as Big Data and marketing automation. Tableau Software, which designs data visualization software that helps businesse...

Organizations of all sizes across an assortment of industries are using a growing set of cloud analytics solutions to address their Big Data, business intelligence and data integration challenges. Escalating competitive pressures and customer expectations are forcing organizations to find new ways t...

As TV audiences move online, it has become necessary to measure those viewers in new ways. Nielsen had that shift in mind this week when it launched Nielsen Digital Program Ratings, a pilot program which measures audiences for TV content viewed online. Eight content owners, including the four major ...

Google has engaged the Behavio team in a "hiring exercise." The startup uses mobile sensors to collect data and predict behavior. Its technology recognizes data such as location, contacts, nearby destinations, recent phone activity, daily movement, and even surrounding physical information such as t...

Strategic Big Data and Actionable Analytics are two of the Top 10 Strategic Technology Trends for 2013, according to Gartner. Yet only 12 percent have a big data strategy that governs their daily operations, a recent survey of 339 data management professionals by SAS and SourceMedia found. In my vie...

Mobile app measurement provider Flurry on Tuesday opened its mobile Flurry Marketplace advertising platform, a real time bidding offering that will help publishers adjust their ad prices by backing inventory with analytics data. Advertisers will be able to use the data to target ads in smartphone an...

The mushrooming growth of data generated by government agencies will drive federal IT investment in the necessary tools for managing colossal amounts of bits and bytes. As a result of the explosion in information, the government will be spending increasing amounts of its funds on Big Data capabilit...

Global digital measurement company comScore this week launched its new Media Metrix Multi-Platform reporting service, which will give publishers and advertisers better insight into how their content is viewed on a wider variety of devices. The new data set builds on the widely used Media Metrix, Mob...

Facebook announced this week that it will test a new feature that allows select advertisers to run additional targeted ads in user's News Feeds. The test is an expansion of Facebook Exchange, one of the social network's most profitable advertising initiatives. The service allows marketers to check u...

The social bookmarking site Pinterest, one of the fastest-growing social networks of the last two years, released a new analytics tool Tuesday so that users -- especially businesses and marketing professionals -- can do a better job of tracking traffic and sharing aspects of the site. Pinterest Web ...

A growing number of established and emerging software and technology vendors are seeking to take advantage of the convergence of Big Data and the cloud. None has made a bigger bet than IBM. Since 2005, IBM has spent more than $16 billion on 35 acquisitions to boost its analytics capabilities. The ...

Business IT solution development generally follows specific trends and overlapping eras. The first, calculation, occurred as digital products and services wholly replaced adding machines and other mechanical business devices. The second, computation, mirrored the evolution of digitized solutions for...

The tweets were flying this week, and not just about Beyonce and blackouts at the Super Bowl. Twitter was itself the subject of tweets following the announcement late Monday that it had inked a deal to buy social TV analytics firm Bluefin Labs. Terms were not disclosed. Bluefin Labs, founded in 2008...

Facebook's recently announced beta of its new Graph Search resulted in the sorts of stories and headlines one has come to expect from a company whose every move is subject to media dissection. Some were skeptical about the value of the feature, especially its built-in restrictions: leveraging Facebo...

Bronto Software this week released a significant update to its Bronto Marketing Platform: a remarketing engine that helps retailers link online and in-store purchases in order to create targeted email messages that speak to the individual user. New features allow marketers to collect data such as pu...