Analytics

The E-Commerce Times discussed with Steve Wiideman, president and CEO of Wiideman Consulting Group, the essentials of how to build an SEO strategy for 2021. Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State University Full...

Computer systems design and related services added 13,000 jobs, according to the U.S. Department of Labor's August jobs report. IT employment in July was up by more than 203,000 positions since the COVID-19 outbreak; and there were more than 235,000 job postings by U.S. employers, according to the C...

By understanding and addressing customer wants and needs by leveraging direct interactions, e-commerce companies can gain an immense competitive advantage over those who solely take a numbers-based approach to their insights.

A recent study found that businesses across North America are led well and staffed with people who are engaged in what they're doing. But technology is barely adequate -- and because of this, managers should devote their attention to improving systems whenever they think about how to improve overall...

Marketers at B2C companies realize that personalization is key to business, but they are having problems implementing personalization strategies, according to a recent survey by Adweek Intelligence in association with IBM Watson Advertising.

Google is facing a class-action lawsuit for tracking people who used the Chrome browser's Incognito mode. Law firm Boies Schiller Flexner filed the complaint on behalf of people who used the privacy mode during the past four years. "Google tracks and collects consumers' history and other Web activit...

A pandemic, economic uncertainty and social distancing -- what a kerfuffle we are in right now. As marketing leaders, it's an incredibly difficult time to direct our teams. Everyone is struggling to navigate our current situation. Yet, while we're all figuring out how to juggle emotions, families, d...

Microsoft and Intel researchers have found a way to combine artificial intelligence and image analysis to create a highly effective means to combat malicious software infections. The researchers call their approach "STAMINA" -- static malware-as-image network analysis -- and say it's proven to be hi...

You can reduce the story of CRM to a lot of things, especially its many component parts. Social networking, cloud computing and analytics are mentioned often. We don't need an exhaustive list, but if we stop there we miss a lot.

In contact tracing, Salesforce's core CRM technology is coming to the forefront. It has most of the big modules you might need to build a tracing app, a development facility for making customizations, and analytics to help identify patterns in the data.

In this uncertain and increasingly homebound era, customers are turning online for everything from groceries to cat food. It's more important than ever to make sure that websites are optimized for the highest-possible customer engagement and conversion. E-commerce optimization is one game that compa...

With the business world -- and the world at large, for that matter -- changing at what feels like a moment's notice, businesses and brands have never been required to be as limber as in this current moment. Marketing leaders want hard evidence and objective facts for decision making. It wasn't long ...

Customer attrition and churn are not new problems. Anyone who has spent time in the sales world has heard statistics around the cost of acquiring a new customer. It can be five to 25 times more expensive to acquire a new customer than to retain an existing one. More importantly, improving your cus...

A number of VPN and ad-blocking apps owned by Sensor Tower, a popular analytics platform, have been collecting data from millions of people using the programs on their Android and iOS devices, according to a report. The software involved includes Free and Unlimited VPN, Luna VPN, Mobile Data, Adblo...