Marketing

Meta is reportedly working on an AI-powered search engine that will crawl the web for information, a move that could disrupt how advertising is sold online. By cutting outside search engines out of chatbot interactions, Meta hopes to sell hyper-targeted ads that it can sell at premium prices.

Poor-quality product data routinely has severe implications for retailers. If left unresolved, bad data hinders the effectiveness of business operations, product search and discovery, customer satisfaction, and sales.

The streaming platform, which serves some 83.6 million households, boasted that the technology, developed by The Trade Desk, will offer advertisers more precise prospect targeting and a more secure means of facilitating data collaboration with Roku.

Red101 differs from the first generation of e-commerce by leveraging AI-powered technology to mitigate supply chain inefficiencies, enabling fairer, more transparent, and safer trading for smaller retailers.

Onramp’s e-book guides e-commerce sellers through goal setting for the event to help them prepare for inventory management and marketing campaigns. It further provides advice for strategic product selection, pricing, customer engagement, and inventory planning based on customer experiences.

Anyone who's done a Google search knows it's already stuffing AI summaries into its search results, but it will be upping its ante in AI when a program called Search Generative Experience (SGE) exits its current experimental phase. The feature could be a nightmare for content creators.

The adage "different strokes for different folks" now guides public relations strategies, particularly in maintaining engagement with diverse generational clientele. Generation Z, sometimes called Zoomers, is the new power kid on the buying block.

Since ChatGPT arrived on the net in 2022, AI-generated content has soared more than 8,000%, according to a study released Tuesday by Copyleaks. The study, which covers a period from 2013 to March 2024, found a surge of 8,362% in AI content on the internet from November 2022, when ChatGPT-3.5 was rel...

ConvertKit founder and CEO Nathan Barry bootstrapped his startup strategy 11 years ago with only $5,000 and a small garage to grow his fledgling firm into a $30 million business.

Digital signage itself is not radically new. What is new, however, are the improved features and artificial intelligence behind the network delivery.

Retailers are not wasting any time in pushing the gen AI agenda. However, they may be moving a bit too fast by overlooking some valid concerns about unrecognized risks.

Virtual agents and AI chatbots will be eating into search engine volumes over the next two years, causing them to decline by 25%, according to a new Gartner report.

There are best practices and rules of thumb that can help guide merchants to maximize the efficacy of their Amazon store. Here are some to keep in mind when getting started.

Complaints by users of the declining quality of search engine results contain a seed of truth, according to a recent study released by a group of academic researchers.