Online Advertising

Meta is reportedly working on an AI-powered search engine that will crawl the web for information, a move that could disrupt how advertising is sold online. By cutting outside search engines out of chatbot interactions, Meta hopes to sell hyper-targeted ads that it can sell at premium prices.

The streaming platform, which serves some 83.6 million households, boasted that the technology, developed by The Trade Desk, will offer advertisers more precise prospect targeting and a more secure means of facilitating data collaboration with Roku.

Anyone who's done a Google search knows it's already stuffing AI summaries into its search results, but it will be upping its ante in AI when a program called Search Generative Experience (SGE) exits its current experimental phase. The feature could be a nightmare for content creators.

Advertising by more than 140 major global brands is supporting the proliferation of unreliable AI-generated news and information websites. The ads appear to be posted on the sites through an automated placement system, most of them through Google, according to the misinformation watchdog group NewsG...

Failure to adhere to Amazon's strict policies can lead to serious repercussions such as delayed or frozen payments, loss of product listings, and eligibility to sell on Amazon. Third-party software and outside help are often necessary for staying on top of policy changes.

With economic uncertainty dampening consumer confidence, shoppers are focused on getting more value for their money by actively seeking discounts on everyday purchases through less-traditional channels, such as retailer loyalty rewards and cashback offers.

Copycat websites increasingly surface on the web stealing customers’ cash and damaging e-tailers’ branding and trustworthy reputations. Until now, most brands tolerated the threat but seemed powerless to prevent it; that scenario may be starting to change. Digital perpetrators offer bogu...

Loopholes in the rules governing advertising for stimulant medications should be closed, according to a report released Monday by the Center for Data Innovation.

The accounts can be used to run multiple pages and ad campaigns, creating new opportunities for online scams, disinformation, and election interference, according to the investigation by the Tech Transparency Project, a Washington, D.C.-based information and research organization that focuses on the...

Marketers looking to expand their customer engagement options could have untapped opportunities with influencers, given that these cohorts can be essential to a successful customer-centric marketing campaign.

Retailers must leverage the benefits of using a variety of digital marketing tactics to differentiate themselves from competitors and improve their shopping experience.

What marketers now call shoppable video ads is a new twist on the popularity of social media platforms and their influencer participants. By mimicking that approach with elements of socializing, entertaining, and shopping, online merchants can create new shopping media channels for consumers.

E-commerce marketing isn’t about choosing paid advertising over an inbound strategy. Instead, businesses should use the two to work in conjunction. In other words, paid media is putting the fuel on the fire — inbound is the steady burn.

Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. However, according to a report on the growing adoption of social advertising, brands need to employ automation strategies to replace traditional manual steps and add multi-platfo...