Online Advertising

Blendle, a Netherlands-based news aggregation site that draws comparisons to Spotify, on Wednesday announced its beta launch in the U.S. Blendle made its debut with the participation of several major new organizations and financial backing from Axel Springer and The New York Times. The 5-year-old co...

Instagram on Tuesday announced plans to dump chronological posts in favor of algorithmic recommendations. Users miss about 70 percent of the content that flows through their feeds, which the company attributed to its growth and its system for ordering content. The new algorithm, which will begin rol...

The German Cartel Office on Wednesday announced the launch of an investigation into Facebook over allegations that it abused its market position by infringing data protection rules, specifically in connection with the terms of service governing user data. The investigation is aimed at Facebook Inc.

There are two sides to every coin -- a good side and a bad side. One side helps you and the other side hurts you. The Internet is a great example: The good side lets you learn anything, about anything, anytime, any place. The bad side targets you with scams. They are running rampant, and there is no...

Facebook has yanked the drapery off its Canvas, inviting marketers to splash it with their best promotions. The new platform will provide brands with a new medium for storytelling, and it will return ad pages up to 10 times faster than mobile Web pages do, the company proclaimed. It's a big screen a...

Time on Thursday announced an agreement to acquire the assets of Viant Technology. The deal will let Time combine its premium content, subscriber data and ad inventory with Viant's first-party data and targeting technology to bring value to clients of both platforms, Time said. "We're going to be ab...

Verizon CEO Lowell McAdams last week confirmed that his company was exploring an acquisition of some of Yahoo's assets, which would be placed under the corporate umbrella of Verizon's AOL unit. McAdams discussed Verizon's interest in an interview with Mad Money host Jim Cramer. Giving AOL CEO Tim Ar...

Twitter on Wednesday gave users the option of using a new algorithmically organized feed that would deliver more relevant messages -- not necessarily the newest -- first. The new approach to disseminating tweets was spearheaded by Twitter's CEO Jack Dorsey, who is under pressure because of the compa...

Google's new parent, Alphabet, sent a tingle up the spine of investors on Monday after reporting fourth quarter earnings that exceeded expectations. The good news sent its share price skyward, resulting in a market valuation that surpassed Apple, which for years has been the most-favored technology ...

Samsung on Sunday released a version of its mobile browser that supports applications that block advertising on Web pages. The browser upgrade can be applied to devices running Android Lollipop and higher. Apple released similar support for the Safari mobile browser last year, but this is the first ...

AOL on Monday announced that it has agreed to purchase AlephD as it ramps up efforts to boost its key assets: its global content brands, millennial-focused over-the-top content, original video content, and programmatic advertising platforms. AlephD's algorithms focus on publisher analytics and price...

Twitter CEO Jack Dorsey on Sunday announced that four executives have exited the company. Alex Roetter and Kevin Weil, who managed the engineering teams responsible for generating ads; Katie Stanton, who helped guide the international offices; and Skip Schipper, who oversaw HR and recruiting, all ha...

Bot fraud will cost digital advertisers $7.2 billion worldwide this year, according to a report released Tuesday by the Association of National Advertisers. For the "2015 Bot Baseline" report, 49 ANA members deployed detection tags from White Ops on their digital ads to measure bot fraud over 61 day...

Apple is phasing out its iAd sales team and moving toward an automated system, according to news reports this week. Then-CEO Steve Jobs launched iAd six years ago to provide an alternative to existing mobile advertising platforms, but it never caught fire. Under the new iAd platform, publishers repo...